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9 Questions That Unlock Product-Focused Campaign Ideas (When You're Not Sure What to Talk About)
Stuck staring at a blank campaign brief? These 9 questions will help you find product stories worth telling—ones that actually resonate with buyers...
PMM Career Ladders: From IC to Director and Beyond
Most PMMs don't understand what it takes to advance. Here's what actually differentiates each level and how to get promoted faster.
Building Your Internal Brand as a Strategic PMM
Your internal brand determines whether you're seen as tactical support or strategic leader. Here's how to build a reputation that opens career...
Why Challenger Brands Should Never Lead with Value
The literature is clear: value-first messaging works for category leaders, not challengers. Here's what the research actually says—and what to do...
State of Product Marketing 2025: PMM Isn't Going Anywhere
The PMA's seventh annual report reveals a function gaining strategic power, not losing it. We break down what the data actually shows about product...
The 6-Step Value Proposition Process for Founding Teams
Your first value proposition is probably useless. Here's the process for turning vague, undifferentiated positioning into something that actually wins...
Self-Promotion Tactics That Don't Feel Gross
Most PMMs hate self-promotion and stay invisible. Here's how to make your work visible without bragging, politics, or feeling like a fraud.
Getting Credit for Cross-Functional Wins
PMM drives cross-functional wins but often doesn't get credit. Here's how to ensure your contributions are visible in launches, deals, and strategic...
Customer Milestone Campaigns: Celebrating Customer Success to Drive Retention
Customer milestones are retention opportunities. Here's how to design celebration campaigns that reinforce value and strengthen relationships.
Champion Identification: Finding Power Users and Internal Advocates
Every account has potential champions. Here's how to systematically identify and activate internal advocates who drive adoption and renewal.
AI Agent vs Contact Forms: What the Data Says
Hard data comparing AI website agents to traditional contact forms. Conversion rates, response times, lead quality, and ROI—all backed by research...
User-Generated Content Programs: Activating Customers as Content Creators
Your marketing team can't create enough content. Your customers can. Here's how to build UGC programs that scale content creation.