He was running product marketing for nearly 1,000 people on Markdown files
The hard part starts when that message changes.
Read articleSegment8 blog
Analysis for scaling technology companies on replacing fragmented point solutions and horizontal handoffs with one connected GTM response.
The GTM Platform Is Emerging
Why the next major B2B software category may be the system that connects market signal to revenue action.
Read the article →
All articles
Introducing Segment8: A Go To Market Management Platform
GTM work is fragmented across point solutions, horizontal tools, and teams. Segment8 connects market activity, CRM outcomes, GTM work, and field delivery.
Read article
Win Wire Template: Turn Closed Deals Into Repeatable GTM Learning
Use this win wire template to connect CRM outcomes, buyer evidence, seller tactics, owned GTM work, and field guidance after a closed deal.
Read article
Product Naming: A Practical Framework for Products and Features
Build a product naming system that gives buyers clarity, protects room for differentiation, and tests names before expensive legal and launch work begins.
Read article
20 Product-Led Growth Statistics and Benchmarks for 2026
Twenty evidence-backed product-led growth statistics and benchmarks for activation, conversion, retention, self-serve revenue, and the operating decisions behind them.
Read article
What Actually Changed in Product Marketing in 2025
Three quiet shifts changed the daily work of product marketing in 2025: narrower priorities, faster launch rhythms, and more useful measures of impact.
Read article
Most Companies Don't Have an ICP Problem. They Have a Courage Problem.
Everyone nods in the ICP alignment meeting. Marketing, sales, product all agree on the target customer. Then someone asks 'who are we explicitly NOT serving?' and the room goes silent....
Read article
The Product Launch Tier System Nobody Teaches But Everyone Needs
Not every product release deserves a launch event. Here's how to match launch investment to strategic impact instead of treating every feature like a category-defining moment.
Read article
Post-Launch Feedback Loops: Turn Market Response Into Owned GTM Work
Connect market response, buyer feedback, deal outcomes, product use, ownership, and field guidance after a launch.
Read article
Competitive Battlecards in 2026: From Static Asset to Owned GTM Response
A useful competitive battlecard connects sourced market changes, deal and buyer evidence, approved guidance, ownership, and field delivery.
Read article
Positioning vs. Messaging: The Difference That Makes or Breaks GTM
Most teams confuse positioning with messaging. Understanding the difference is the foundation of effective go-to-market strategy.
Read article