Platform

Releases Launches Tasks Battlecards Competitive Intel Personas Messaging
Why Segment8 Pricing Launchpad Help

Launch Management

Releases
Track what's shipping without hunting JIRA
Launches
Plan in hours, not weeks of scattered docs
Tasks
See what's due without digging through Slack
Calendar
View all deadlines in one place
Timeline
See launch timelines at a glance

Intelligence & Research

Battlecards
Update in minutes, export in seconds
Competitive Intel
Track competitors in one place, not ten spreadsheets
Personas
Document once, reference forever
Messaging
Write once, use everywhere
ICP Builder
Calculate TAM/SAM automatically

Strategy & Planning

Win Loss
Find patterns in minutes, not days of review
Case Studies
Build once, export as PDF or PowerPoint
PMM Brain
Get answers in seconds, not hours searching
Analytics
See performance at a glance
Projects
Track all GTM work in one workspace
Product Demo

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Kris Carter

Kris Carter

Founder, Segment8

Kris is a product marketing leader who's spent his career helping SaaS and fintech companies find their voice in crowded markets. As Founder & CEO of Segment8, he's building tools that save product marketers from drowning in reformatting work. Before Segment8, Kris was the founding PMM for Procore's UK & Ireland expansion (scaling it into their fastest-growing international market) and led product marketing for Preconstruction at Procore through IPO. He's repositioned everything from AI-powered fraud detection platforms to construction software, always focusing on turning complex products into clear market narratives. When he's not thinking about messaging frameworks, you'll find him advocating for product marketers who deserve better tools than endless Google Docs.

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Areas of Expertise

  • Product Marketing
  • Go-to-Market Strategy
  • Competitive Intelligence
  • Product Launches
  • Enterprise Positioning
  • SaaS & Fintech
  • Market Expansion
  • Sales Enablement

Professional Experience

Founder

Segment8 • 2025 - Present

Building essential software for product marketers to consolidate GTM workflows and eliminate reformatting waste.

Global Product Marketing & Analyst Relations

Eastnets • 2024 - 2025

Repositioned compliance platform and launched flagship research reshaping financial crime detection narratives.

Senior Product Marketing Manager, Preconstruction

Procore Technologies • 2019 - 2024

Built UK & Ireland market from ground up (50% growth), rebranded Preconstruction suite, launched industry-changing research.

Product Marketing Specialist

Featurespace • 2017 - 2019

Positioned ARIC as first enterprise fraud detection platform, shifting industry from static rules to adaptive AI.

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