Segment8 blog

01

First 90 Days as a PMM: What I Wish I Knew on Day One

I spent my first month as a PMM rewriting messaging nobody asked for. By day 60, I'd created zero credibility and damaged relationships with Sales and Product. Here's what I learned about the difference between looking busy and building trust in your first quarter.

9 min read

02

Customer Research That Actually Changes Your Product

Most customer research programs collect feedback but don't drive decisions. Here's how to run research that product teams actually act on.

7 min read

03

The Value Proposition Framework That Actually Resonates With Buyers

Most value props are generic and forgettable. Here's a framework for creating value propositions that buyers remember and repeat.

7 min read

04

Competitive Positioning Map Framework: Visualizing Market Position and Differentiation

The Competitive Positioning Map Framework helps product marketers visualize their market position relative to competitors, identify white space, and communicate differentiation clearly.

4 min read

05

Building Your First Battlecard: Two Hours That Changed Everything

I watched a PMM spend three weeks building a battlecard nobody used. Then I learned to build one in two hours that sales reps actually carried into every competitive deal.

8 min read

06

Your First Product Launch in 60 Days: What Actually Works

Most first-time product launches fail because PMMs treat them like project management exercises. Here's what actually drives launch success when you've never done one before.

9 min read