Platform

Releases Launches Tasks Battlecards Competitive Intel Personas Messaging
Who it's for Why Segment8 Pricing Launchpad Help

Build & Document

Sales actually uses what you create

Battlecards
Win more competitive deals
Messaging
Keep every rep on-message
Personas
Stop reinventing the wheel
ICP Builder
Know your TAM/SAM instantly
Case Studies
Proof points ready when deals heat up

Plan & Execute

Ship launches faster

Launches
Plan in hours, not weeks
Releases
Know what's shipping without chasing PMs
Tasks
Never miss a deadline
Calendar
All launches, one view
Playlists
Share the right assets with stakeholders

Analyze & Optimize

Stay ahead of competitors

PMM Brain
Instant answers from your GTM data
Competitive Intel
Track competitors without the spreadsheet mess
Win Loss
Find patterns that close more deals
Analytics
See what's working at a glance
Projects
All GTM work in one place
Product Demo

See Segment8 in Action

See how PMMs reclaim their week and win more competitive deals.

Product Marketing

IC to VP

Product Marketing Manager
Stop rebuilding everything
Director of Product Marketing
Unified team visibility
Senior PMM
Own end-to-end GTM
VP Product Marketing
Scale PMM org impact
Content Marketing Manager
Content aligned to positioning
Demand Gen Manager
Campaigns with intel
Field Marketing Manager
Arm field teams fast
Partner Marketing Manager
Scale partner enablement

Leadership

CMO to CRO

Chief Marketing Officer
Real-time GTM visibility
Head of Sales / VP Revenue
Current battlecards everywhere
GTM Consultant / Agency
Scale without headcount
Founder / CEO
GTM before first hire
VP Marketing
Unified GTM intelligence
VP Sales
Win more deals
Head of Product
Market-informed product roadmap
Chief Revenue Officer
GTM to revenue outcomes

Operations & Research

RevOps to CI

Sales Operations Manager
One source of truth
Revenue Operations Manager
Central GTM hub
CS Operations Manager
Customer evidence ready
Product Manager / Launch Manager
Launch without chaos
Competitive Intelligence Analyst
Research to battlecard fast
Marketing Ops Manager
Integrates with stack
Market Research Analyst
Research to action fast
Solutions Engineer
Win technical evaluations
Who is Segment8 for

Not sure where to start?

See our overview of who uses Segment8 and why they choose us.

The Segment8 Blog

GTM Playbooks

What works. What doesn't. No fluff.

Explore →

Strategy

See all →
The 2025 PMM Lessons Nobody Wants to Admit
Strategy

The 2025 PMM Lessons Nobody Wants to Admit

Read more ›
Strategy Most Companies Don't Have an ICP Problem. They Have a Courage Problem. Strategy The Discovery Call Framework for Product Marketers (Not Salespeople) Strategy Positioning vs. Messaging: The Difference That Makes or Breaks GTM Strategy Customer Research That Actually Changes Your Product

Go-to-Market

See all →
Go-to-Market Why You Need a GTM Data Platform: The New Operating Standard for 2025
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Go-to-Market 9 Questions That Unlock Product-Focused Campaign Ideas (When You're Not Sure What to Talk About)
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Go-to-Market Why Your ICP Definition Is Breaking Your GTM (Even When Everyone Agrees)
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Go-to-Market How to Hire Your First GTM Team: Sequencing That Actually Works
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Go-to-Market The 3-2-1 Sales Enablement Framework for Product Launches
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Go-to-Market Why Product Marketing and Demand Gen Keep Fighting (And How to Fix It)
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Product Launch

See all →
The Product Launch Tier System Nobody Teaches But Everyone Needs
Product Launch

The Product Launch Tier System Nobody Teaches But Everyone Needs
The Post-Launch Feedback Loop Most Teams Skip Until It's Too Late
Product Launch

The Post-Launch Feedback Loop Most Teams Skip Until It's Too Late
Feature Naming That Actually Helps Customers Understand What You Built
Product Launch

Feature Naming That Actually Helps Customers Understand What You Built

Sales Enablement

See all →
The 10 Essential Sales Content Pieces Every New PMM Must Build (And the 15 You Should Skip)
Sales Enablement

The 10 Essential Sales Content Pieces Every New PMM Must Build (And the 15 You Should Skip)

New PMMs waste months building comprehensive sales content libraries nobody uses. Here are the 10 pieces that actually help sales close...
What Needs To Be In Competitive Battlecards In 2026
Sales Enablement What Needs To Be In Competitive Battlecards In 2026
Battle Cards That Sales Actually Uses: A Framework That Works
Sales Enablement Battle Cards That Sales Actually Uses: A Framework That Works

Messaging & Positioning

See all →
The 6-Step Value Proposition Process for Founding Teams
Messaging & Positioning

The 6-Step Value Proposition Process for Founding Teams
Why Challenger Brands Should Never Lead with Value
Messaging & Positioning

Why Challenger Brands Should Never Lead with Value
7 Value Proposition Mistakes That Kill Conversion (And How to Fix Them)
Messaging & Positioning

7 Value Proposition Mistakes That Kill Conversion (And How to Fix Them)

Pricing & Packaging

See all →
Building a Discount Strategy That Doesn't Destroy Your Pricing Power
Pricing & Packaging

Building a Discount Strategy That Doesn't Destroy Your Pricing Power

Read more ›
Pricing & Packaging Designing a Freemium Model That Actually Converts to Paid Pricing & Packaging Optimizing Your Pricing Page to Drive Conversions, Not Confusion Pricing & Packaging Running Pricing Research That Actually Informs Pricing Decisions Pricing & Packaging Choosing the Right Value Metric for Your Pricing Model

AI Agent Optimization

See all →
AI Agent vs Contact Forms: What the Data Says
AI Agent Optimization

AI Agent vs Contact Forms: What the Data Says

Hard data comparing AI website agents to traditional contact forms. Conversion rates, response times, lead quality, and ROI—all backed by...
Voice Search Will Transform B2B Marketing in 2026 (Just Like It Did in 2018, 2020, 2022...)
AI Agent Optimization Voice Search Will Transform B2B Marketing in 2026 (Just Like It Did in 2018, 2020, 2022...)
AI Agent Recommendation Tracking: Measuring and Optimizing Your AI-Driven Pipeline
AI Agent Optimization AI Agent Recommendation Tracking: Measuring and Optimizing Your AI-Driven Pipeline

More Topics

Content Marketing 25 articles Market Research 20 articles Product Analytics 20 articles Demand Generation 26 articles Win/Loss Analysis 28 articles Customer Research 21 articles Competitive Intelligence 44 articles Founding PMMs 22 articles Product Marketing Frameworks 21 articles Marketers at Scale-ups/Series A 20 articles Event Marketing & Field PMM 62 articles RevOps & PMM Alignment 45 articles Product Adoption & Onboarding 44 articles Developer & Technical Marketing 20 articles International GTM 21 articles Platform & Ecosystem Marketing 20 articles Buyers Guides 28 articles Executive Communication 36 articles Product Marketing Operations 44 articles Industry Marketing 40 articles Partner & Channel Marketing 21 articles Customer Marketing 21 articles Pragmatic Framework 12 articles Future of PMM 28 articles Budget Season 5 articles Product Launches 2 articles PMM Visibility & Impact 30 articles Product-Led Growth 20 articles Product Marketing 1 article
RESOURCES

Reference Library

Comprehensive guides and reference materials for modern GTM teams.

Product Marketing Glossary: The Complete A-Z Guide to PMM Terms

The definitive glossary of 60+ product marketing terms, frameworks, and concepts. From activation metrics to win/loss analysis, understand the language that drives successful product marketing.

Read guide →

Best Product Marketing Platforms 2025: The Complete Buyer's Guide

Compare the top product marketing platforms across content management, enablement, analytics, and research. Find the right tool for your PMM workflow—from AI-optimized content to competitive intelligence.

Read guide →

Product Marketing Salary Guide 2025: Compensation Data by Level, Location, and Company Size

Comprehensive salary data for product marketing roles from PMM to VP level. Includes base salary ranges, equity, bonuses, geographic variations, and negotiation strategies backed by real compensation data.

Read guide →

The Complete Product Marketing Career Guide: From Breaking In to VP Level

Your definitive guide to building a product marketing career. Learn how to break into PMM from different backgrounds, navigate career progression, develop critical skills at each level, and plan your path to VP.

Read guide →

Product Marketing Resources Hub: The Complete Guide to Tools, Communities, Books & Podcasts

The definitive resource list for product marketers. Essential tools, best communities, must-read books, top podcasts, certifications, and template libraries to accelerate your PMM career.

Read guide →

Product Marketing Metrics Guide: Measuring PMM Impact with KPIs That Actually Matter

The complete guide to measuring product marketing success. Learn which metrics matter by PMM function, how to build dashboards, prove ROI, and establish benchmarks that demonstrate real business impact.

Read guide →