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Kris Carter

Kris Carter

Founder, Segment8

Kris is a product marketing leader who's spent his career helping SaaS and fintech companies find their voice in crowded markets. As Founder & CEO of Segment8, he's building tools that save product marketers from drowning in reformatting work. Before Segment8, Kris was the founding PMM for Procore's UK & Ireland expansion (scaling it into their fastest-growing international market) and led product marketing for Preconstruction at Procore through IPO. He's repositioned everything from AI-powered fraud detection platforms to construction software, always focusing on turning complex products into clear market narratives. When he's not thinking about messaging frameworks, you'll find him advocating for product marketers who deserve better tools than endless Google Docs.

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Areas of Expertise

Product Marketing Go-to-Market Strategy Competitive Intelligence Product Launches Enterprise Positioning SaaS & Fintech Market Expansion Sales Enablement

Professional Experience

Founder

Segment8 · 2025 - Present

Building essential software for product marketers to consolidate GTM workflows and eliminate reformatting waste.

Global Product Marketing & Analyst Relations

Eastnets · 2024 - 2025

Repositioned compliance platform and launched flagship research reshaping financial crime detection narratives.

Senior Product Marketing Manager, Preconstruction

Procore Technologies · 2019 - 2024

Built UK & Ireland market from ground up (50% growth), rebranded Preconstruction suite, launched industry-changing research.

Product Marketing Specialist

Featurespace · 2017 - 2019

Positioned ARIC as first enterprise fraud detection platform, shifting industry from static rules to adaptive AI.

Recent Articles

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