How to Name Product Features (When Everyone Has an Opinion)
Most feature naming happens in spreadsheets where everyone nods along but nobody agrees. Here's the systematic process that turns naming debates into decisions.
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Segment8 journal
Segment8 journal. Page 27
Migrating from Manual Processes to PMM Platforms
I spent 3 months migrating from spreadsheets and Google Docs to a consolidated PMM platform. The hardest part was unlearning manual workflows.
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Leadership Stakeholder Management: Building and Maintaining Executive Relationships That Drive Product Marketing Success
Develop systematic approaches to identifying, engaging, and managing relationships with key executive stakeholders who enable product marketing effectiveness and strategic influence.
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Cross-Functional Collaboration Frameworks: Working Effectively with Product, Sales, and Marketing
Product marketing sits at the intersection of multiple teams. Here's how to build collaboration frameworks that actually work across product, sales, and marketing.
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Legal Practice Management Software: Selling to Law Firms That Hate Change
Law firms are among the most change-resistant buyers in B2B software. After failing with standard SaaS tactics, here's what actually works selling to attorneys.
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Speaker Selection and Coaching: Building Event Programs That Deliver Value Through Great Speakers
Select, recruit, and coach speakers for conferences and webinars who deliver exceptional value, drive engagement, and strengthen your brand through compelling presentations.
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Strategic Planning Framework for Product Marketers: From Annual Planning to Quarterly Execution
A comprehensive framework for product marketers to develop annual strategic plans, set quarterly objectives, and execute with measurable impact on revenue and market position.
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Insurance Tech PMM: Navigating Legacy Systems and Regulation
The insurance CIO said: 'Your modern API-based system sounds great. But our core policy admin system is from 1987. How do you integrate with COBOL mainframes?'
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Market Expansion Strategies: Moving Beyond Your Initial Segment
You've dominated your initial niche. Now you need to expand into adjacent markets without losing focus. Here's the framework that works.
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Metrics That Matter Pre-Product-Market Fit
You're pre-PMF and stakeholders want metrics. Here's what to measure when traditional PMM metrics don't apply yet.
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Health Scoring for Adoption: Building Predictive Models That Identify At-Risk Customers Early
Design customer health scores that accurately predict churn risk based on product usage patterns, enabling proactive intervention before customers disengage or cancel.
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Building Defensive Strategies When You're Being Outspent 10:1
Our competitor spent $10M on marketing while we had $1M. We couldn't outspend them, so we had to out-position them. Here's what actually worked.
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How Revenue Data Completely Changed Our Messaging
I built messaging based on customer interviews and personas. Then I looked at actual revenue data and realized we'd been messaging to the wrong buyers with the wrong value props for a year.
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Strategic Communication Tactics: Navigating Complex Organizational Dynamics as Product Marketing Leader
Master communication strategies that build cross-functional alignment, navigate organizational politics, and position product marketing as essential strategic function.
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