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Customer Feedback Loops: Turning Customer Input Into Product Improvements
Collecting feedback is easy. Acting on it and closing the loop is hard. Here's how to build feedback systems that drive real improvements.
Building Internal Credibility Fast: The First 90 Days
Most PMMs spend their first year proving themselves. Here's how to build credibility in 90 days by solving high-impact problems executives notice.
Performance Review Frameworks for Product Marketers
PMM reviews fail when you measure activities instead of outcomes. Here's how to build performance frameworks that get you promoted, not just rated.
Customer Testimonial Strategy: Collecting and Using Social Proof
Generic testimonials don't persuade. Specific, outcome-focused social proof does. Here's how to collect and use testimonials that actually convert.
Customer Education Programs: Training That Drives Product Adoption
Customers who understand your product stay longer and spend more. Here's how to build education programs that drive adoption and retention.
Executive Business Reviews: Presenting Value to Executive Buyers
EBRs done poorly waste everyone's time. Done well, they cement executive relationships and drive expansion. Here's the framework that works.
Customer Newsletter Programs: Keeping Customers Engaged Post-Purchase
Acquisition newsletters drive signups. Customer newsletters drive retention. Here's how to build newsletters that keep customers engaged.
Coalition Building: Creating PMM Allies Across Functions
PMM can't succeed alone. Here's how to build strategic alliances across Product, Sales, Marketing, and CS that amplify your influence and protect your...
Managing Up: Making Your Boss Look Good While Advancing Your Career
Most PMMs wait for their boss to manage them. Here's how to manage your boss strategically to make them successful while advancing your own career.
Customer Marketing Metrics: Measuring Retention, Expansion, and Advocacy
Customer marketing needs different metrics than demand gen. Here's how to measure retention, expansion, and advocacy effectiveness.
Customer Case Study Recruitment: Getting Customers to Say Yes to Case Studies
Marketing needs case studies. Customers say no. Here's how to recruit customers for case studies that actually get approved.
Renewal Campaign Strategy: Marketing to Customers Before Contract Expiration
Renewal conversations shouldn't start 30 days before expiration. Here's how to market renewals systematically across the customer lifecycle.