Building a Win/Loss Interview Methodology from Scratch
I had to build our first win/loss interview program with no budget, no precedent, and skeptical executives. Here's the methodology that finally got us real answers.
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Segment8 journal
Segment8 journal. Page 38
Building Your First PMM Team: Who to Hire and When
You're the founding PMM and finally got headcount. Here's how to build a team that actually scales the function.
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RevOps and Product Marketing Alignment: Building a High-Performance Revenue Engine
Learn how product marketing and revenue operations teams can collaborate effectively to drive predictable revenue growth and optimize the entire GTM motion.
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I Spent 6 Months Building PMM Attribution Models. Here's What Actually Worked.
Most PMM attribution models are either too simple to be useful or too complex to maintain. After building three different models, here's what actually proved PMM's impact.
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Your First 90 Days as a Founding Product Marketer
The founding PMM's first 90 days set the trajectory for everything that follows. Here's the day-by-day playbook.
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Conference Presence Optimization: Standing Out in a Sea of Exhibitors
Discover strategies to maximize your conference impact beyond booth presence, including speaking opportunities, networking tactics, and creative activation strategies.
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Our Activation Rate Was 23%. Here's How I Fixed It
Most SaaS products have terrible activation rates and nobody knows why. I spent 6 weeks digging into our onboarding data and discovered the real problem wasn't where anyone thought it was.
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User Onboarding Optimization: Reducing Time-to-Value and Driving Product Activation
Build onboarding experiences that guide users to value quickly, reduce abandonment, and create habitual product usage through strategic design, measurement, and continuous optimization.
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Win Rate Analysis and Optimization: How PMM Improves Competitive Performance
Win rates reveal positioning strength, competitive effectiveness, and GTM execution quality. Learn how to analyze and improve win rates through strategic PMM work.
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Trade Show Strategy for Product Marketers: Maximizing ROI from Conference Presence
Learn how to plan, execute, and measure successful trade show participation that generates qualified pipeline, builds brand awareness, and delivers measurable ROI.
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Competitive Monitoring Tools: The Stack That Actually Delivers Insights
Cut through the noise of 50+ competitive intelligence tools. Here's the practical stack that catches 95% of important competitor moves.
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Transitioning from Startup to Scale-up PMM: What Changes When You Hit Series A
Series A changes everything about how PMM works. Here's what to stop doing, what to start doing, and how to navigate the transition.
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Jobs-to-be-Done Framework: Understanding What Customers Really Hire Your Product to Do
The Jobs-to-be-Done framework helps product marketers understand customer motivation by focusing on the job customers hire products to accomplish, not demographics or features.
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Building a Product Marketing Function from Scratch
You're the first PMM at a startup. Here's how to build a sustainable function without a playbook or precedent.
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