Product Adoption & Onboarding · March 10, 2025
Our 90-day retention was 58% and flat. We needed users to stick around longer. Here are the five retention loops we engineered into the product that...
Read more →
Win/Loss Analysis · March 8, 2025
I pitched a win/loss program three times and got shot down twice. The third time, I stopped asking for permission and just started doing it. Here's...
Read more →
Event Marketing & Field PMM · March 8, 2025
Create comprehensive event budgets that accurately forecast costs, allocate resources strategically, build in contingencies, and enable clear ROI...
Read more →
Demand Generation · March 8, 2025
How to coordinate campaigns across email, ads, events, and content so they amplify instead of compete
Read more →
Product Adoption & Onboarding · March 5, 2025
Implement personalization strategies that customize onboarding flows based on user context, goals, and behavior to accelerate activation and improve...
Read more →
Win/Loss Analysis · March 5, 2025
I bombed my first win/loss interview so badly the customer asked if I was okay. Here's the script that turned me from nervous note-taker to...
Read more →
Demand Generation · March 5, 2025
How to run paid campaigns that drive qualified leads and measurable revenue in B2B
Read more →
Product Marketing Operations · March 3, 2025
Most PMMs take 6+ months to become productive. Here's how to build onboarding programs that get new team members contributing in 30 days.
Read more →
Demand Generation · March 2, 2025
How to track campaign performance beyond vanity metrics and prove real business impact
Read more →
Sales Enablement · March 1, 2025
I've sat through QBRs where sales reps checked email and QBRs where they took 15 pages of notes. The difference isn't the content—it's whether you're...
Read more →
RevOps & PMM Alignment · March 1, 2025
Sales ops tracked stage conversion rates to forecast pipeline health. I started tracking them to find where PMM positioning and content was breaking...
Read more →
Product Marketing Frameworks · February 28, 2025
The Buyer Persona Framework helps product marketers create detailed, research-based profiles of target buyers to inform messaging, content, and sales...
Read more →