Standardizing PMM Processes Without Killing Agility
Scale-ups need repeatable processes, but too much process kills speed. Here's how to find the balance.
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Segment8 journal
Segment8 journal. Page 36
Prioritization Frameworks for Solo Product Marketers
When everything feels urgent and you're the only PMM, here's how to decide what actually matters.
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Securing Speaking Opportunities: Using Conference Stages to Build Authority and Pipeline
Learn how to land speaking slots at industry conferences, craft presentations that deliver value while building brand authority, and convert speaking opportunities into qualified pipeline.
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Our $45K Conference Booth Generated 3 Qualified Leads
We spent $45K on a premium conference booth and came back with 387 badge scans but only 3 qualified opportunities. Here's how we completely rebuilt our booth strategy around attendee...
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Video Marketing for B2B PMM: The Content Format That Actually Converts
Most B2B video content gets skipped. Here's how to create product demos, explainer videos, and customer stories that drive pipeline.
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Product Marketing for SaaS: What Makes It Different
I thought product marketing was product marketing. Then I moved from consumer tech to SaaS and learned that everything I knew needed to be rewritten.
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Conjoint Analysis for Product Marketers: Understanding What Features Customers Actually Value
Learn how to use conjoint analysis to quantify customer preferences, prioritize features, and build pricing strategies based on real trade-off data rather than stated preferences.
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Building a Feature Gap Analysis That Sales Actually Uses
Most feature gap analyses sit in Google Docs collecting dust. Here's how to build competitive feature intelligence that helps sales win deals.
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Breaking into Automotive Tech: Our Market Entry Strategy
Automotive is a closed ecosystem with deep relationships and long sales cycles. Here's how we built credibility and won our first 20 customers without industry connections.
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We consolidated our PMM tech stack from 12 tools to 4
Tool sprawl was killing our productivity. Here's how we went from 12 disconnected tools to 4 integrated systems and saved $43K annually.
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The CEO Asked Me to Present Our Competitive Strategy
I had three days to prepare a competitive strategy presentation for our CEO. What I learned: strategy isn't about knowing more than everyone else—it's about making the hard choices clearer.
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Welcome Email Sequences: Converting Trial Users Into Activated Customers
Build email sequences that guide new users from signup through activation with personalized content, strategic timing, and clear calls-to-action that drive product engagement.
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Building a Strategic Partnership Between Product Marketing and Sales Operations
Product marketers and sales operations teams must work together to create scalable, data-driven sales processes that convert prospects into customers efficiently.
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We Lost 15 Deals to the Same Competitor (Here's What I Learned)
Losing repeatedly to one competitor felt personal. Then I analyzed every loss and found a pattern nobody expected—and a strategy that flipped our win rate.
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