Strategy · March 18, 2023
Sales Process Optimization: How Product Marketing Eliminates Friction in the Sales Cycle
Your sales cycle is too long. Here's how PMM identifies and fixes friction points that slow down deals.
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Product Launch · February 14, 2023
Product vs. Feature: When to Launch as Standalone Product vs. Feature Add-On
Your team built something new. Is it a feature or a product? This decision changes everything about GTM strategy and pricing.
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Go-to-Market · February 14, 2023
Go-to-Market Frameworks: The 5 GTM Models Every Product Marketer Should Know
One GTM strategy doesn't fit all products. Here are the 5 frameworks and when to use each.
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Pricing & Packaging · January 19, 2023
Pricing Tier Design: How to Structure Good/Better/Best Packages That Drive Customers to Target Tier
Your pricing tiers confuse buyers. Here's the framework for tier design that guides customers to highest-value option.
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Go-to-Market · January 9, 2023
Building a Reference Customer Program That Actually Helps Sales Close Deals
You need customer references. Most programs are ad-hoc chaos. Here's how to build a systematic reference program that accelerates deals.
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Sales Enablement · December 22, 2022
Sales Onboarding Program: How to Ramp New Reps to Productivity in 30-60 Days
New reps take 6 months to ramp. Here's the onboarding framework that gets them productive in 30-60 days.
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Demand Generation · November 28, 2022
Customer Lifecycle Marketing: How to Nurture Customers From Trial to Expansion to Advocacy
You focus only on acquiring customers. Here's the lifecycle framework that drives activation, retention, and expansion.
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Product Analytics · October 30, 2022
Product Analytics For Marketers: How to Use Product Usage Data to Drive Better GTM Decisions
You rely on surveys for product feedback. Here's how to use actual usage data to make smarter marketing decisions.
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Market Research · September 26, 2022
Primary Market Research: How to Interview Customers and Extract Insights That Drive Strategy
Secondary research isn't enough. Here's how to conduct primary research interviews that uncover real customer insights.
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Content Marketing · August 19, 2022
Content Marketing Strategy: How Product Marketers Build Content Programs That Drive Pipeline
Random blog posts don't work. Here's the content strategy framework that drives qualified leads and revenue.
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Product Launch · June 28, 2022
Product Launch Timing: How to Choose the Right Launch Date for Maximum Impact
You launch whenever product is ready. Here's the strategic framework for timing launches to maximize impact.
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Sales Enablement · May 31, 2022
Sales Compensation and PMM: How Product Launches Impact Quota and Commission Structures
Launches fail because sales isn't incentivized. Here's how to align comp plans with product priorities.
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