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The 90-Day Onboarding Plan for New Product Marketers
You just hired a PMM. Here's the structured 90-day plan to get them productive fast without overwhelming them.
Voice of Customer Programs: How to Systematically Collect and Act on Customer Feedback
Random customer feedback is noise. Here's the framework for structured VoC programs that drive product decisions.
PMM and Demand Gen Coordination: How to Align Campaigns with Product Launches
Product marketing and demand gen often work in silos. Here's how to coordinate for campaigns that actually drive pipeline.
Content Marketing for PMM: How to Create Content That Actually Drives Pipeline
Most PMM content gets published and forgotten. Here's how to create content that prospects actually read and converts to pipeline.
Pricing Anchoring Strategies: How to Make Your Price Feel Like a Bargain
Your pricing might be fair, but if you don't anchor it properly, buyers will think it's expensive. Here's how to frame pricing that buyers accept.
Pricing Psychology: How to Frame Pricing That Makes Customers Want to Buy
Your pricing turns away buyers. Here's the psychology framework that makes pricing feel like a deal.
Market Research on a Startup Budget: Getting Customer Insights Without Agencies
You don't need $50K for agency research. Here's how to get quality customer insights with scrappy, low-cost methods.
Marketing Attribution: How to Prove Which Campaigns Actually Drive Pipeline
You don't know which campaigns drive revenue. Here's the attribution framework that shows what's working.
Product Analytics for Product Marketers: The Metrics That Actually Matter
Product analytics dashboards are overwhelming. Here's which metrics PMMs should actually track and why.
Product Naming: How to Name Products and Features That Customers Remember and Love
Your product name confuses everyone. Here's the framework for naming that's clear, memorable, and differentiated.
Technical Product Marketing: How to Market Complex Developer and Infrastructure Products
Marketing developer tools and infrastructure requires different tactics. Here's how to reach technical buyers who hate traditional marketing.
Market Research for Product Marketers: How to Size Markets and Validate Opportunities
Market sizing feels like guesswork. Here's the framework for research that actually informs GTM strategy.