Founding PMMs
For the first PMM hire: building the function from scratch, proving value, working with limited resources, and establishing credibility.
22 articles
13 Questions You Must Ask Before Taking Your Next PMM Job
These aren't the questions recruiters expect. These are the questions that reveal whether you're joining a strategic PMM...
Launch Readiness for Startups
Product is shipping next week and nothing's ready. Here's the launch readiness checklist that ensures you don't miss...
Customer Advisory Boards for Startups
You need customer input on strategy but can't afford an elaborate advisory program. Here's how to build a lightweight...
Building a Messaging Hierarchy from Scratch
Every stakeholder describes your product differently. Here's how to create a messaging hierarchy that brings consistency...
Cross-Functional Collaboration at Startups
You're the bridge between product, sales, and marketing with no formal authority. Here's how founding PMMs drive...
Building Your PMM Toolkit on a Budget (and When to Consolidate)
I started with a $180/month patchwork of budget tools. Here's what worked, what broke, and how I knew it was time to...
Pricing Strategy for New Products
You're launching a new product with no pricing precedent. Here's how to set initial pricing when you have zero market...
Win/Loss Analysis with Small Sample Sizes
You're closing 5 deals per month and need win/loss insights. Here's how to extract meaningful patterns when sample sizes...
Creating ICP Definitions Early
Your startup is selling to anyone who'll buy. Here's how to define your ideal customer profile when you're desperate for...
Le premier PMM dans une startup européenne
J'étais le premier product marketer embauché dans une startup française de 32 personnes. Pas de processus PMM, pas de...
Getting Buy-In for PMM Initiatives
Your strategic PMM initiatives keep getting deprioritized. Here's how to get stakeholder buy-in when you're the first...
Building Credibility as the First PMM
Nobody knows what PMM does yet and you need to prove your value fast. Here's how to build credibility when you're the...
Metrics That Matter Pre-Product-Market Fit
You're pre-PMF and stakeholders want metrics. Here's what to measure when traditional PMM metrics don't apply yet.
Customer Discovery with Few Customers
You have 15 customers and need deep market insights. Here's how to run effective customer discovery when your customer...
Working with Technical Founders on Messaging
Your technical founder wants to lead with architecture diagrams and technical specs. Prospects need business value....
Competitive Intelligence for Early-Stage Companies
You're competing against established players with zero budget for competitive intelligence tools. Here's how to build a...
Building Sales Enablement from Zero
Your sales team has inconsistent messaging, no battlecards, and a deck that hasn't been updated in months. Here's how to...
Launch Planning on Startup Budgets
No budget for agencies, events, or paid campaigns. Here's how to plan launches that drive adoption with resources you...
Creating Positioning with Limited Market Data
You need positioning but have 10 customers and zero budget for research. Here's how to build positioning that works with...
Prioritization Frameworks for Solo Product Marketers
When everything feels urgent and you're the only PMM, here's how to decide what actually matters.
Your First 90 Days as a Founding Product Marketer
The founding PMM's first 90 days set the trajectory for everything that follows. Here's the day-by-day playbook.
Building a Product Marketing Function from Scratch
You're the first PMM at a startup. Here's how to build a sustainable function without a playbook or precedent.