Product-Led Growth
Self-serve onboarding, free trial optimization, and PLG strategies that turn users into paying customers.
20 articles
Product Experimentation in PLG: A/B Testing for Product Marketers
Opinions lose to data in product-led growth. Here's how product marketers should think about experimentation and...
Community-Led Growth: Building User Communities That Drive Adoption
User communities aren't just support forums. When built right, they become powerful growth engines that drive adoption,...
PLG Launch Strategy: Launching Features in Self-Serve Products
Launching features in product-led companies works differently than sales-led. Here's how to drive adoption without sales...
In-Product CTAs: Driving Upgrades Without Ruining User Experience
Upgrade prompts can drive conversion or drive users away. Here's how to design in-product CTAs that monetize without...
PLG Content Strategy: Creating Content That Drives Product Signups
Traditional content marketing drives awareness. PLG content drives product adoption. Here's how to create content that...
PLG Expansion Strategy: Turning Individual Users Into Team/Enterprise Buyers
Landing individual users is just the start. Here's how to expand from personal adoption to team-wide and enterprise...
Product Analytics for PLG: Tracking the Metrics That Drive Growth
Product-led growth lives or dies by analytics. Here's which metrics to track and how to turn data into growth decisions.
Freemium Feature Selection: What to Give Away vs. Gate Behind Payment
Building a freemium model requires strategic choices about what to include for free. Here's how to maximize both...
PLG Competitive Strategy: Competing When Competitors Require Sales Calls
Sales-led competitors have advantages—established relationships, enterprise credibility. Here's how PLG companies...
PLG Positioning: How to Message Self-Serve vs. Enterprise
PLG products serve both self-serve individuals and enterprise buyers. Here's how to position for both without confusing...
Product-Led Sales: Using Product Usage to Drive Sales Conversations
Sales in PLG companies works differently. Here's how to use product data to identify opportunities and drive...
Activation Metrics for PMM: Measuring Time-to-Value in PLG Products
Activation is the make-or-break metric for PLG success. Here's how to define, measure, and optimize time-to-value.
Usage-Based Pricing for PLG: Aligning Price with Product Value
Seat-based pricing breaks down in product-led growth. Here's how to design usage-based models that scale with customer...
PLG vs Sales-Led Hybrid Models: When to Add Sales to PLG Motion
Pure product-led growth hits a ceiling. Here's how to know when to layer in sales without breaking what made PLG work.
Self-Serve Onboarding Design: Getting Users to Value Without Human Touch
Most users abandon products during onboarding. Here's how to design self-serve flows that activate users without...
PQL Scoring: Identifying Product-Qualified Leads from Usage Data
Not all product signups are equal. Here's how to build a PQL scoring system that helps sales focus on users actually...
Product Virality Mechanics: Building Referral Loops That Actually Work
Most referral programs fail because they're bolted on, not built in. Here's how to design viral loops that drive...
In-App Messaging Strategy: Guiding Users Without Being Annoying
In-app messages can drive activation and conversion—or train users to ignore you. Here's how to message strategically...
Free Trial Optimization: Maximizing Trial-to-Paid Conversion Rates
Most free trials convert under 10%. Here's how to optimize trial experiences that convert 20-30% of users to paying...
PLG Fundamentals for Product Marketers: How PMM Drives Product-Led Growth
Product-led growth changes product marketing's role. Here's how PMMs drive PLG strategy, not just support it.