Budget Season · October 10, 2025
Your PMM Budget Got Cut Before You Even Submitted It
Budget decisions aren't made in November's review meetings. They're made in September's executive conversations when PMMs are focused on Q4 execution.
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← Journal
Page 24
Sales Enablement · October 9, 2025
Deal Review Best Practices: Running Reviews That Improve Win Rates
Most deal reviews waste time rehashing information. Here's how to run reviews that uncover risks, develop strategies, and increase win rates.
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AI Agent Optimization · October 8, 2025
Competitive Displacement in AI: Being Chosen Over Competitors by AI Agents
When AI agents compare products, they make binary recommendations. Here's how to position so AI chooses you over competitors.
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Future of PMM · October 7, 2025
PMM in 2030: Operator, Strategist, or Obsolete?
I've watched three divergent paths emerge for product marketers. Some are becoming operators who ship at scale. Some are becoming strategists who...
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Product Marketing Operations · October 5, 2025
Mythbusters: 5 Things 'Experts' Say PMMs Should Stop Doing (And Why They're Wrong)
The LinkedIn experts say personas are dead, launch kits are obsolete, and PMM work is being automated away. They're half right—which makes them...
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RevOps & PMM Alignment · October 5, 2025
Funnel Analytics for Product Marketers: Finding and Fixing Conversion Bottlenecks
Funnel conversion rates reveal where your GTM strategy succeeds or fails. Learn how to analyze funnel metrics to optimize positioning, messaging, and...
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Future of PMM · October 3, 2025
The Death of the 50-Page Battlecard: Micro-Content for Modern Sales
I spent three weeks building a comprehensive 50-page battlecard. Sales reps used it zero times in actual deals because they couldn't find relevant...
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AI Agent Optimization · October 2, 2025
Monitoring AI Agent Mentions: Tracking How AI Agents Recommend Your Product
You can't improve AI agent recommendations without measuring them. Here's how to monitor, track, and analyze how AI agents mention your product.
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Future of PMM · September 30, 2025
When Buyers Research Without Talking to Humans: The Silent Majority
I analyzed 200 recent deals and discovered 68% of buyers never requested sales contact. They researched independently, made decisions silently, and...
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AI Agent Optimization · September 26, 2025
Product Update Communication: Keeping AI Agents' Knowledge Current
AI agents' knowledge of your product gets stale quickly. Here's how to communicate updates so AI can discover and cite your latest capabilities.
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Future of PMM · September 26, 2025
The Future of Launch Management: AI-Powered Coordination
I spent 20 hours tracking launch tasks across six teams. Then AI started predicting delays before they happened and autonomously updating...
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Future of PMM · September 23, 2025
Why PMM Tool Sprawl Is Killing Productivity (And What Fixes It)
I counted 18 different tools in my PMM workflow. I spent more time copying data between them than doing actual product marketing. Something had to...
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