Category Education for AI: Teaching AI Agents What Your Product Category Actually Means
AI agents need to understand your category to recommend you correctly. Here's how to educate LLMs on what your product category is and who needs it.
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Proof Point Development: Creating Customer Stories That Overcome Skepticism
Generic testimonials don't convince skeptical buyers. Here's how to develop proof points that address specific objections and drive purchase decisions.
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Your PMM Budget Got Cut Before You Even Submitted It
Budget decisions aren't made in November's review meetings. They're made in September's executive conversations when PMMs are focused on Q4 execution.
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Competitive Displacement in AI: Being Chosen Over Competitors by AI Agents
When AI agents compare products, they make binary recommendations. Here's how to position so AI chooses you over competitors.
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PMM in 2030: Operator, Strategist, or Obsolete?
I've watched three divergent paths emerge for product marketers. Some are becoming operators who ship at scale. Some are becoming strategists who influence company direction. Some are...
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Mythbusters: 5 Things 'Experts' Say PMMs Should Stop Doing (And Why They're Wrong)
The LinkedIn experts say personas are dead, launch kits are obsolete, and PMM work is being automated away. They're half right, which makes them entirely wrong.
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Funnel Analytics for Product Marketers: Finding and Fixing Conversion Bottlenecks
Funnel conversion rates reveal where your GTM strategy succeeds or fails. Learn how to analyze funnel metrics to optimize positioning, messaging, and enablement.
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The Death of the 50-Page Battlecard: Micro-Content for Modern Sales
I spent three weeks building a comprehensive 50-page battlecard. Sales reps used it zero times in actual deals because they couldn't find relevant information fast enough. Micro-content won...
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