Building a Product Marketing Function from Scratch
You're the first PMM at a startup. Here's how to build a sustainable function without a playbook or precedent.
Read articleSegment8 journal. Page 69
Pricing Anchoring Strategies: How to Make Your Price Feel Like a Bargain
Your pricing might be fair, but if you don't anchor it properly, buyers will think it's expensive. Here's how to frame pricing that buyers accept.
Read article
Advanced Battlecard Strategies: How to Win Against Specific Competitors With Data-Driven Intelligence
Generic battlecards don't win deals. Here's how to build competitor-specific battlecards backed by win/loss data.
Read article
The Launch Readiness Checklist: How to Know When You're Actually Ready to Ship
Product wants to launch next week. But are you actually ready? Here's the checklist to prevent disastrous half-baked launches.
Read article
Product vs. Feature: When to Launch as Standalone Product vs. Feature Add-On
Your team built something new. Is it a feature or a product? This decision changes everything about GTM strategy and pricing.
Read article
Product Launch Timing: How to Choose the Right Launch Date for Maximum Impact
You launch whenever product is ready. Here's the strategic framework for timing launches to maximize impact.
Read article