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My Event ROI Measurement Framework: Beyond 'Brand Awareness'
Our CFO asked me to justify a $320K event budget with 'brand awareness' metrics. I got laughed out of the room. Here's the framework I built that...
Creating a Booth Experience People Actually Remember: Beyond Free T-Shirts
Our booth looked professional but nobody remembered us. Six months later, people were still talking about our experience. Here's what we changed.
Building a Strategic PMM-RevOps Partnership That Drives Revenue Growth
The best product marketing and revenue operations teams work as strategic partners. Learn how to build this collaboration into a competitive...
Launch Management: Asana vs. Monday vs. Spreadsheets
We paid $10K for Asana to manage product launches. Three launches later, we were back in spreadsheets. Here's what actually works for launch...
Developing Win Themes from 50 Win/Loss Interviews
Win themes should come from actual wins, not brainstorming sessions. Here's how I extracted competitive positioning from 50 real customer decisions.
How to Present Bad News to Executives (Lost Deals, Failed Launches)
I used to hide bad news in optimistic framing and defensive explanations. Then I learned that executives respect PMMs who present bad news...
Code Sample Strategy: Examples That Accelerate Integration and Reduce Friction
Bad code samples slow developers down. Great ones get them to working implementation in minutes. Here's how to create samples that actually work.
Marketing to Farmers: Everything I Got Wrong About Agtech
I spent a year selling agtech with Silicon Valley marketing playbooks. I closed zero deals. Then I learned how farmers actually evaluate technology,...
Managing Multiple Product Launches Simultaneously: The Operating System for Scale
When you go from one launch per quarter to five launches per month, everything breaks. Here's the system that actually scales.
Market Entry Readiness: Know When a Market Is Ready for Your Product
Most companies enter markets too early or too late. Here's the framework for assessing market readiness and timing entry correctly.
Webinar Program Frameworks: Building Scalable Virtual Events That Drive Pipeline
Create a repeatable webinar program that generates qualified leads, educates prospects, and accelerates pipeline through strategic topic selection,...
Cross-functional workflows: PMM ↔ Product ↔ Sales alignment
PMM sits between Product, Sales, and Marketing. Without clear workflows for collaboration, everything becomes negotiation. Here's how we fixed it.