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User Education Programs: Building Scaled Learning That Drives Product Mastery
Design user education programs that help customers maximize product value through structured learning paths, diverse content formats, and measurement...
User Conference Planning: Running Customer Events That Build Community and Drive Revenue
Plan and execute successful customer conferences that strengthen relationships, showcase product value, drive expansion revenue, and create powerful...
The Deal Desk Knew Our Pricing Better Than I Did
I thought I understood our pricing strategy. Then I started reviewing non-standard deals with the deal desk and realized I'd been completely wrong...
Lifecycle Email Marketing: Building Nurture Sequences That Actually Convert
Most email nurture sequences get 2% open rates and zero conversions. Here's how to build behavioral triggers and drip campaigns that drive pipeline.
Launch Planning on Startup Budgets
No budget for agencies, events, or paid campaigns. Here's how to plan launches that drive adoption with resources you actually have.
Customer Research Platforms: Gong vs. UserTesting vs. Manual Interviews
I spent $45K on Gong and UserTesting to scale customer research. A year later, manual interviews still provided better insights. Here's why automation...
Building Regional PMM Teams: When and How to Scale Product Marketing Globally
Learn when to hire regional product marketers, how to structure global PMM teams, and how to balance local autonomy with global consistency as you...
Technical Webinar Design: Teaching Without Boring Your Developer Audience
Developer webinars fail when they're sales pitches or theoretical lectures. Here's how to design technical webinars that teach and keep developers...
Finding Our Product's 'Aha Moment' Took 6 Months
Everyone talks about the importance of the 'aha moment' in onboarding. Nobody talks about how hard it is to identify what that moment actually is....
Healthcare SaaS Marketing: HIPAA, Long Sales Cycles, Committee Buying
My healthcare software demo went perfectly. The physician loved it. Then I learned I needed to convince seven more people I'd never met before anyone...
Competitive Content Strategy: Winning Organic Search Against Established Players
Competing for SEO against category leaders with 5+ years of content requires strategy, not just more blog posts.
Managing Global Product Launches: Coordinating Across Time Zones and Teams
Launching a product globally means coordinating marketing, sales, and customer success across time zones. Here's how to orchestrate global launches...