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Founding PMMs · May 10, 2024

Launch Planning on Startup Budgets

No budget for agencies, events, or paid campaigns. Here's how to plan launches that drive adoption with resources you actually have.

Buyers Guides · May 10, 2024

Customer Research Platforms: Gong vs. UserTesting vs. Manual Interviews

I spent $45K on Gong and UserTesting to scale customer research. A year later, manual interviews still provided better insights. Here's why automation...

International GTM · May 10, 2024

Building Regional PMM Teams: When and How to Scale Product Marketing Globally

Learn when to hire regional product marketers, how to structure global PMM teams, and how to balance local autonomy with global consistency as you...

Developer & Technical Marketing · May 8, 2024

Technical Webinar Design: Teaching Without Boring Your Developer Audience

Developer webinars fail when they're sales pitches or theoretical lectures. Here's how to design technical webinars that teach and keep developers...

Product Adoption & Onboarding · May 6, 2024

Finding Our Product's 'Aha Moment' Took 6 Months

Everyone talks about the importance of the 'aha moment' in onboarding. Nobody talks about how hard it is to identify what that moment actually is....

Industry Marketing · May 5, 2024

Healthcare SaaS Marketing: HIPAA, Long Sales Cycles, Committee Buying

My healthcare software demo went perfectly. The physician loved it. Then I learned I needed to convince seven more people I'd never met before anyone...

Competitive Intelligence · May 3, 2024

Competitive Content Strategy: Winning Organic Search Against Established Players

Competing for SEO against category leaders with 5+ years of content requires strategy, not just more blog posts.

International GTM · May 1, 2024

Managing Global Product Launches: Coordinating Across Time Zones and Teams

Launching a product globally means coordinating marketing, sales, and customer success across time zones. Here's how to orchestrate global launches...