My First Board Presentation as a PMM (and What I Learned)
Walking into my first board meeting, I thought I was prepared. I had slides, data, and a clear story. What I didn't have was an understanding of what boards actually care about.
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Feature Adoption Campaigns: Driving Usage of New Capabilities Without Annoying Users
Design targeted campaigns that increase feature adoption rates while respecting user attention and avoiding notification fatigue through strategic segmentation and timing.
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App Marketplace Optimization: Getting Discovered in Crowded Marketplaces
Your app is live on Salesforce AppExchange or Shopify App Store, but downloads are flat. Here's how marketplace SEO, positioning, and conversion optimization actually work.
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Building a Win/Loss Interview Methodology from Scratch
I had to build our first win/loss interview program with no budget, no precedent, and skeptical executives. Here's the methodology that finally got us real answers.
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Building Your First PMM Team: Who to Hire and When
You're the founding PMM and finally got headcount. Here's how to build a team that actually scales the function.
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RevOps and Product Marketing Alignment: Building a High-Performance Revenue Engine
Learn how product marketing and revenue operations teams can collaborate effectively to drive predictable revenue growth and optimize the entire GTM motion.
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I Spent 6 Months Building PMM Attribution Models. Here's What Actually Worked.
Most PMM attribution models are either too simple to be useful or too complex to maintain. After building three different models, here's what actually proved PMM's impact.
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Your First 90 Days as a Founding Product Marketer
The founding PMM's first 90 days set the trajectory for everything that follows. Here's the day-by-day playbook.
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