Product Launch · February 8, 2024
Feature Adoption: How to Get Customers Actually Using What You Built
You launched a great feature. Nobody's using it. Here's the playbook for driving adoption post-launch.
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Developer & Technical Marketing · February 8, 2024
Developer Persona Research: Understanding Technical Buyers vs. Business Buyers
Developers buy differently than business buyers. Here's how to research and understand technical personas to market effectively to engineering teams.
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Product Adoption & Onboarding · February 8, 2024
Our Activation Rate Was 23%. Here's How I Fixed It
Most SaaS products have terrible activation rates and nobody knows why. I spent 6 weeks digging into our onboarding data and discovered the real...
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Competitive Intelligence · February 3, 2024
Competitive Positioning Frameworks: How to Find Your Differentiated Position
Standing out in crowded markets requires more than features. Here's how to find positioning that competitors can't easily copy.
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Product Adoption & Onboarding · January 28, 2024
User Onboarding Optimization: Reducing Time-to-Value and Driving Product Activation
Build onboarding experiences that guide users to value quickly, reduce abandonment, and create habitual product usage through strategic design,...
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Market Research · January 24, 2024
Market Segmentation Strategy: How to Identify and Target Your Most Valuable Customer Segments
Trying to sell to everyone means selling to no one. Here's the framework for segmentation that drives focused GTM.
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RevOps & PMM Alignment · January 22, 2024
Win Rate Analysis and Optimization: How PMM Improves Competitive Performance
Win rates reveal positioning strength, competitive effectiveness, and GTM execution quality. Learn how to analyze and improve win rates through...
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Event Marketing & Field PMM · January 20, 2024
Trade Show Strategy for Product Marketers: Maximizing ROI from Conference Presence
Learn how to plan, execute, and measure successful trade show participation that generates qualified pipeline, builds brand awareness, and delivers...
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Competitive Intelligence · January 18, 2024
Competitive Monitoring Tools: The Stack That Actually Delivers Insights
Cut through the noise of 50+ competitive intelligence tools. Here's the practical stack that catches 95% of important competitor moves.
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Marketers at Scale-ups/Series A · January 15, 2024
Transitioning from Startup to Scale-up PMM: What Changes When You Hit Series A
Series A changes everything about how PMM works. Here's what to stop doing, what to start doing, and how to navigate the transition.
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Product Marketing Frameworks · January 15, 2024
Jobs-to-be-Done Framework: Understanding What Customers Really Hire Your Product to Do
The Jobs-to-be-Done framework helps product marketers understand customer motivation by focusing on the job customers hire products to accomplish, not...
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Founding PMMs · January 15, 2024
Building a Product Marketing Function from Scratch
You're the first PMM at a startup. Here's how to build a sustainable function without a playbook or precedent.
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