Creating Positioning with Limited Market Data
You need positioning but have 10 customers and zero budget for research. Here's how to build positioning that works with the data you have.
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Segment8 journal
Segment8 journal. Page 35
Building Data Infrastructure That Empowers Product Marketing Teams
Product marketers need access to the right data at the right time. Learn how to build data infrastructure that enables evidence-based positioning and strategy decisions.
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Building a Webinar Program From Scratch (200 → 2,000 Registrants)
Our first webinar had 200 registrants and 40 attendees. Eighteen months later, we're averaging 2,000 registrants and 600 attendees. Here's how we built a webinar program that actually...
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Virtual Event Strategy: Driving Engagement When Attendees Are Behind Screens
Master virtual event execution that maintains engagement, generates qualified leads, and delivers ROI comparable to in-person events through strategic platform selection, content design, and...
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Monitoring Competitor Content: My RSS-to-Slack Workflow
Competitor content monitoring shouldn't require expensive tools or full-time analysts. Here's the automated workflow I built that tracks everything.
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Fintech PMM Challenges: Regulatory Complexity Meets Fast GTM
I was three months into my first fintech PMM role when legal killed my product launch 48 hours before go-live. Welcome to financial services marketing.
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Writing Executive Briefs That Actually Get Read
I used to write comprehensive 8-page briefs that executives would skim and ignore. Then I learned the one-page format that gets read, shared, and acted on.
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Industrial IoT Sales Cycles: Why Our 6-Month Forecast Was Off by 18 Months
Industrial IoT has the longest, most unpredictable sales cycles in B2B tech. Here's what breaks standard forecasting and how to build pipeline that reflects reality.
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Turning Win/Loss Insights Into Sales Enablement That Actually Works
I spent six months conducting win/loss interviews and presenting insights to sales. Nothing changed. Then I learned the difference between sharing insights and enabling action.
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Building the RevOps ↔ PMM Partnership from Scratch
RevOps ignored product marketing for two years. Then I figured out what they actually cared about, and everything changed.
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API Marketing: Making Technical Products Accessible to Non-Technical Buyers
Your API is evaluated by developers but purchased by business leaders. Here's how to market to both audiences without dumbing down or oversimplifying.
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Sales Cycle Optimization: How Product Marketing Accelerates Revenue Velocity
Shorter sales cycles mean faster revenue and more efficient GTM. Learn how product marketing reduces friction and accelerates buyer decisions through better positioning and enablement.
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Positioning Statement Framework: The Foundation of Clear Product Messaging
A positioning statement defines who your product is for, what it does, and why it's different—providing the strategic foundation for all your product marketing.
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Product Tour Design: Guiding Users Without Annoying Them
Create product tours that educate new users, drive feature discovery, and accelerate time-to-value without creating frustration or tour-fatigue through strategic design and user-centric...
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