Marketers at Scale-ups/Series A · April 21, 2025
When you launch a second or third product, single-product messaging breaks. Here's how to build messaging that clarifies instead of confuses.
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Content Marketing · April 19, 2025
We launched a product with no blog post, no email, and no sales enablement—because nobody knew the launch was happening. Three teams had created...
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RevOps & PMM Alignment · April 16, 2025
RevOps and PMM operated in silos for two years. Then we built a formal alignment framework—shared metrics, weekly rituals, integrated tools, and a...
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Product Marketing Operations · April 16, 2025
I built a dashboard with 47 metrics tracking everything from email opens to competitive win rates. After three months, I realized nobody was looking...
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Pragmatic Framework · April 15, 2025
Most PMMs treat Pragmatic like a certification to check off. Here's what the framework actually teaches you about running product marketing—and what...
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Event Marketing & Field PMM · April 14, 2025
Optimize your presence at industry events where you're exhibiting, sponsoring, or attending—not hosting—by strategically selecting opportunities,...
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Pricing & Packaging · April 12, 2025
I watched a company announce a 40% price increase via email on a Friday afternoon. They lost 23% of customers in 90 days. Price increases don't kill...
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Event Marketing & Field PMM · April 11, 2025
Regional sales called me 'corporate marketing who doesn't understand the field.' Six months later, they said I was the most valuable marketing...
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Event Marketing & Field PMM · April 11, 2025
I had $400K to spend on events. My instinct was to spread it evenly across trade shows, webinars, and conferences. Then I built an ROI-based...
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Competitive Intelligence · April 10, 2025
I used to create 40-slide quarterly competitive reports. Executives skimmed them in 3 minutes. Here's the format they actually read and act on.
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Pricing & Packaging · April 9, 2025
We had three tiers: Basic, Pro, and Enterprise. Customers bought Basic, outgrew it immediately, and churned instead of upgrading. Our packaging wasn't...
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Platform & Ecosystem Marketing · April 9, 2025
Stripe, Twilio, and AWS turned developer platforms into billion-dollar businesses. Here's how to monetize developer platforms without killing...
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