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Executive Roundtables: Intimate Events That Build C-Suite Relationships and Drive Enterprise Deals
Design and facilitate high-value executive roundtables that create peer-to-peer connections, position your company as a strategic partner, and...
Product Marketing Tool Stack: All-in-One vs. Best-of-Breed
I built the 'perfect' best-of-breed PMM stack: 8 specialized tools, $62K annually. Then I calculated how much time I spent integrating them. The...
Competitive Win Rate Analysis: Using Data to Find Winnable Battles
Fighting every competitive deal equally wastes resources. Here's how to identify which battles you can actually win.
Building Local Partner Networks: Channel Strategy for International Markets
Direct sales doesn't scale globally. Here's how to build local partner networks that accelerate international expansion without sacrificing quality.
The 6 Product Adoption Metrics I Track Daily
Most product teams drown in metrics. I spent two years figuring out which six actually matter for understanding product adoption. These metrics tell...
Board Presentations for PMM: Communicating Product Marketing Impact to Directors and Investors
Master the art of presenting product marketing strategy and results to board members through clear narratives, business-focused metrics, and strategic...
What Does a Field PMM Actually Do? The Role Nobody Understands
I was promoted to Field PMM and had no idea what my job was. Neither did anyone else. Here's what I learned about the most misunderstood role in...
Building the Field Marketing ↔ Sales Partnership
Sales ignored 70% of the leads from our regional events. Then I learned field marketing isn't about generating leads—it's about accelerating the deals...
Win/Loss Analysis: The Framework for Learning from Every Deal
Most companies don't know why they win or lose deals. Here's how to build a win/loss program that actually improves win rates.
HR Tech Product Marketing: Reaching the People Ops Buyer
The CHRO loved our HR platform demo. Then she said: 'This is great, but I need to know what my employees will actually think before I can buy it.'
GitHub as a Marketing Channel: Using Open Source for Product Discovery
GitHub is where developers discover tools. A great README, active issues, and thoughtful open source strategy can drive more adoption than traditional...
Crossing the Chasm Framework: Marketing Disruptive Products to Mainstream Customers
Geoffrey Moore's Crossing the Chasm framework explains why innovative products fail to reach mainstream markets and provides a strategy to bridge the...