Product Adoption & Onboarding · May 28, 2024
Most product teams drown in metrics. I spent two years figuring out which six actually matter for understanding product adoption. These metrics tell...
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Executive Communication · May 25, 2024
Master the art of presenting product marketing strategy and results to board members through clear narratives, business-focused metrics, and strategic...
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Event Marketing & Field PMM · May 24, 2024
I was promoted to Field PMM and had no idea what my job was. Neither did anyone else. Here's what I learned about the most misunderstood role in...
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Event Marketing & Field PMM · May 24, 2024
Sales ignored 70% of the leads from our regional events. Then I learned field marketing isn't about generating leads—it's about accelerating the deals...
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Win/Loss Analysis · May 22, 2024
Most companies don't know why they win or lose deals. Here's how to build a win/loss program that actually improves win rates.
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Industry Marketing · May 22, 2024
The CHRO loved our HR platform demo. Then she said: 'This is great, but I need to know what my employees will actually think before I can buy it.'
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Developer & Technical Marketing · May 22, 2024
GitHub is where developers discover tools. A great README, active issues, and thoughtful open source strategy can drive more adoption than traditional...
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Product Marketing Frameworks · May 22, 2024
Geoffrey Moore's Crossing the Chasm framework explains why innovative products fail to reach mainstream markets and provides a strategy to bridge the...
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Platform & Ecosystem Marketing · May 22, 2024
You can't scale a platform without partners. Here's how Salesforce, Shopify, and AWS recruit, vet, and onboard partners who create real customer...
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Content Marketing · May 22, 2024
Great content nobody sees is worthless. Here's the distribution framework that gets content to your target audience.
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Marketers at Scale-ups/Series A · May 20, 2024
Category creation sounds appealing, but most scale-ups should start by winning in existing categories. Here's when and how to do both.
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RevOps & PMM Alignment · May 20, 2024
Product marketers need dashboards that surface actionable insights, not vanity metrics. Learn how to build reporting infrastructure that informs...
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