Page 76

Product Adoption & Onboarding · February 16, 2024

Time-to-Value Metrics: Measuring and Optimizing the Path from Signup to Success

Define, measure, and optimize time-to-value to accelerate user activation, improve conversion rates, and build products that deliver meaningful...

Read more →

Executive Communication · February 15, 2024

My First Board Presentation as a PMM (and What I Learned)

Walking into my first board meeting, I thought I was prepared. I had slides, data, and a clear story. What I didn't have was an understanding of what...

Read more →

Product Adoption & Onboarding · February 15, 2024

Feature Adoption Campaigns: Driving Usage of New Capabilities Without Annoying Users

Design targeted campaigns that increase feature adoption rates while respecting user attention and avoiding notification fatigue through strategic...

Read more →

Buyers Guides · February 15, 2024

I Evaluated 8 Competitive Intelligence Tools (Here's What I Learned)

After spending 6 weeks testing Klue, Crayon, Kompyte, and 5 others, I learned that most PMMs don't need a $40K competitive intelligence platform....

Read more →

Platform & Ecosystem Marketing · February 15, 2024

App Marketplace Optimization: Getting Discovered in Crowded Marketplaces

Your app is live on Salesforce AppExchange or Shopify App Store, but downloads are flat. Here's how marketplace SEO, positioning, and conversion...

Read more →

Win/Loss Analysis · February 14, 2024

Building a Win/Loss Interview Methodology from Scratch

I had to build our first win/loss interview program with no budget, no precedent, and skeptical executives. Here's the methodology that finally got us...

Read more →

International GTM · February 14, 2024

Cross-Border GTM Execution: Framework for Multi-Country Launch Coordination

Launching across multiple countries simultaneously requires different muscle than single-market launches. Here's the execution framework that keeps...

Read more →

Marketers at Scale-ups/Series A · February 12, 2024

Building Your First PMM Team: Who to Hire and When

You're the founding PMM and finally got headcount. Here's how to build a team that actually scales the function.

Read more →

RevOps & PMM Alignment · February 12, 2024

RevOps and Product Marketing Alignment: Building a High-Performance Revenue Engine

Learn how product marketing and revenue operations teams can collaborate effectively to drive predictable revenue growth and optimize the entire GTM...

Read more →

RevOps & PMM Alignment · February 12, 2024

I Spent 6 Months Building PMM Attribution Models. Here's What Actually Worked.

Most PMM attribution models are either too simple to be useful or too complex to maintain. After building three different models, here's what actually...

Read more →

Founding PMMs · February 12, 2024

Your First 90 Days as a Founding Product Marketer

The founding PMM's first 90 days set the trajectory for everything that follows. Here's the day-by-day playbook.

Read more →

Event Marketing & Field PMM · February 10, 2024

Conference Presence Optimization: Standing Out in a Sea of Exhibitors

Discover strategies to maximize your conference impact beyond booth presence, including speaking opportunities, networking tactics, and creative...

Read more →