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Competitive Intelligence Tools: Klue vs. Crayon vs. Manual Tracking
I was paying $18K annually for Klue when I realized most competitive intelligence platforms solve the wrong problem. Here's what actually matters.
Expansion Revenue Strategy: How Product Marketing Drives Upsells and Cross-Sells
Most companies focus only on new ARR. Here's how PMM drives expansion revenue from existing customers.
Selling Retail Tech Software: What I Learned from 50 Deals
Retail buyers evaluate software differently than any other vertical. After closing 50 retail tech deals, here's what actually works and what wastes...
Hiring my first PMM team member: What I got wrong
I thought I knew what I needed in my first PMM hire. I was wrong about almost everything. Here's what I'd do differently.
Time-to-Value Metrics: Measuring and Optimizing the Path from Signup to Success
Define, measure, and optimize time-to-value to accelerate user activation, improve conversion rates, and build products that deliver meaningful...
My First Board Presentation as a PMM (and What I Learned)
Walking into my first board meeting, I thought I was prepared. I had slides, data, and a clear story. What I didn't have was an understanding of what...
Feature Adoption Campaigns: Driving Usage of New Capabilities Without Annoying Users
Design targeted campaigns that increase feature adoption rates while respecting user attention and avoiding notification fatigue through strategic...
I Evaluated 8 Competitive Intelligence Tools (Here's What I Learned)
After spending 6 weeks testing Klue, Crayon, Kompyte, and 5 others, I learned that most PMMs don't need a $40K competitive intelligence platform....
App Marketplace Optimization: Getting Discovered in Crowded Marketplaces
Your app is live on Salesforce AppExchange or Shopify App Store, but downloads are flat. Here's how marketplace SEO, positioning, and conversion...
Building a Win/Loss Interview Methodology from Scratch
I had to build our first win/loss interview program with no budget, no precedent, and skeptical executives. Here's the methodology that finally got us...
Cross-Border GTM Execution: Framework for Multi-Country Launch Coordination
Launching across multiple countries simultaneously requires different muscle than single-market launches. Here's the execution framework that keeps...
Building Your First PMM Team: Who to Hire and When
You're the founding PMM and finally got headcount. Here's how to build a team that actually scales the function.