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AI Agent Optimization

Optimizing product content, documentation, and data for AI agents like ChatGPT and Claude that recommend products to buyers.

21 articles
Voice Search Will Transform B2B Marketing in 2026 (Just Like It Did in 2018, 2020, 2022...)

Voice Search Will Transform B2B Marketing in 2026 (Just Like It Did in 2018, 2020, 2022...)

Every two years, the prediction returns: voice search is about to revolutionize B2B marketing. Optimize for natural language! Conversational keywords! Voice-first content! Here's why it's still not happening (and what's actually changing instead).

November 13, 2025 8 min read
AI Agent Recommendation Tracking: Measuring and Optimizing Your AI-Driven Pipeline

AI Agent Recommendation Tracking: Measuring and Optimizing Your AI-Driven Pipeline

AI-attributed pipeline is growing. Here's how to track, measure, and optimize recommendations that drive revenue from AI agents.

October 31, 2025 7 min read
Technical Specifications: Creating Machine-Readable Product Specs AI Agents Can Parse

Technical Specifications: Creating Machine-Readable Product Specs AI Agents Can Parse

AI agents need structured technical specifications to evaluate products accurately. Here's how to document specs so AI can compare and recommend reliably.

October 20, 2025 7 min read
Category Education for AI: Teaching AI Agents What Your Product Category Actually Means

Category Education for AI: Teaching AI Agents What Your Product Category Actually Means

AI agents need to understand your category to recommend you correctly. Here's how to educate LLMs on what your product category is and who needs it.

October 14, 2025 7 min read
Competitive Displacement in AI: Being Chosen Over Competitors by AI Agents

Competitive Displacement in AI: Being Chosen Over Competitors by AI Agents

When AI agents compare products, they make binary recommendations. Here's how to position so AI chooses you over competitors.

October 8, 2025 7 min read
Monitoring AI Agent Mentions: Tracking How AI Agents Recommend Your Product

Monitoring AI Agent Mentions: Tracking How AI Agents Recommend Your Product

You can't improve AI agent recommendations without measuring them. Here's how to monitor, track, and analyze how AI agents mention your product.

October 2, 2025 7 min read
Product Update Communication: Keeping AI Agents' Knowledge Current

Product Update Communication: Keeping AI Agents' Knowledge Current

AI agents' knowledge of your product gets stale quickly. Here's how to communicate updates so AI can discover and cite your latest capabilities.

September 26, 2025 7 min read
ROI and Value Proof: How AI Agents Evaluate and Cite Quantified Outcomes

ROI and Value Proof: How AI Agents Evaluate and Cite Quantified Outcomes

AI agents prioritize quantitative value when making recommendations. Here's how to document ROI so AI can confidently cite your impact.

September 20, 2025 7 min read
Security and Compliance Documentation: Trust Signals AI Agents Look For

Security and Compliance Documentation: Trust Signals AI Agents Look For

AI agents evaluate security and compliance when recommending products. Here's how to document trust signals so AI can verify your credibility.

September 14, 2025 7 min read
Integration Documentation for AI Agents: Helping LLMs Understand Your Ecosystem

Integration Documentation for AI Agents: Helping LLMs Understand Your Ecosystem

Integrations are a top decision criterion. Here's how to document yours so AI agents can discover, verify, and recommend based on compatibility.

September 8, 2025 7 min read
FAQ Optimization for LLMs: Structuring Q&A Content AI Agents Can Parse and Cite

FAQ Optimization for LLMs: Structuring Q&A Content AI Agents Can Parse and Cite

AI agents pull heavily from FAQ pages when answering questions. Here's how to structure your FAQ so LLMs find, parse, and cite your answers.

September 2, 2025 7 min read
Customer Review Optimization: How AI Agents Parse Reviews to Make Recommendations

Customer Review Optimization: How AI Agents Parse Reviews to Make Recommendations

AI agents heavily weight customer reviews when evaluating products. Here's how to optimize your review presence so AI recommends you accurately.

August 26, 2025 7 min read
API Documentation for AI Discovery: The Technical Docs AI Agents Actually Need

API Documentation for AI Discovery: The Technical Docs AI Agents Actually Need

AI agents evaluate API products differently than humans. Here's how to document your API so AI agents can discover, understand, and recommend it.

August 20, 2025 7 min read
Use Case Documentation Strategy: How AI Agents Match Your Product to User Needs

Use Case Documentation Strategy: How AI Agents Match Your Product to User Needs

AI agents recommend products by matching use cases. Here's how to document yours so AI can understand when you're the right fit.

August 14, 2025 7 min read
Comparison Content for AI Agents: Competitive Positioning AI Can Actually Parse

Comparison Content for AI Agents: Competitive Positioning AI Can Actually Parse

AI agents recommend products by comparing options. Here's how to create comparison content that influences AI recommendations in your favor.

August 8, 2025 7 min read
Pricing Transparency for AI Agents: How AI Evaluates and Recommends Based on Pricing

Pricing Transparency for AI Agents: How AI Evaluates and Recommends Based on Pricing

AI agents heavily weight pricing in recommendations. Here's how to present pricing so AI agents can parse, evaluate, and recommend you accurately.

August 2, 2025 7 min read
Documentation Architecture for AI: Making Your Docs AI-Readable

Documentation Architecture for AI: Making Your Docs AI-Readable

AI agents are reading your documentation to understand your product. Here's how to structure docs so AI agents can actually parse and recommend you.

July 27, 2025 7 min read
AI Agent SEO Strategy: Why Traditional SEO Tactics Don't Work for ChatGPT

AI Agent SEO Strategy: Why Traditional SEO Tactics Don't Work for ChatGPT

Traditional SEO optimized for Google rankings. AI agent SEO is different—here's what actually works for ChatGPT and Claude recommendations.

July 21, 2025 7 min read
Product Description Optimization for AI: Writing Copy AI Agents Actually Understand

Product Description Optimization for AI: Writing Copy AI Agents Actually Understand

Your clever marketing copy confuses AI agents. Here's how to write product descriptions that humans love and AI agents can actually parse.

July 15, 2025 7 min read
Structured Data for LLMs: The Schema Markup AI Agents Actually Parse

Structured Data for LLMs: The Schema Markup AI Agents Actually Parse

AI agents don't just read your website—they parse structured data to understand your product. Here's what schema markup actually matters.

July 9, 2025 7 min read
AI Agent Optimization Fundamentals: How ChatGPT and Claude Actually Discover Products

AI Agent Optimization Fundamentals: How ChatGPT and Claude Actually Discover Products

ChatGPT and Claude are recommending products to millions of users daily. Here's how they actually discover and evaluate what to recommend.

July 3, 2025 7 min read

Explore More Topics

Strategy

Frameworks for positioning, competitive strategy, and market analysis that drive long-term GTM success.

Go-to-Market

Tactical playbooks for coordinating cross-functional launches, aligning teams, and executing GTM motions.

Product Launch

Launch planning, timing, and execution strategies that maximize impact and drive adoption.

Sales Enablement

Battlecards, training programs, and sales tools that turn reps into product experts.

Messaging & Positioning

Crafting value propositions and messaging that resonates with buyers and differentiates from competitors.

Pricing & Packaging

Pricing strategy, packaging decisions, and monetization models that optimize revenue.

Win/Loss Analysis

Systematic approaches to understanding why deals are won or lost and feeding insights back to product and GTM.

Customer Research

Methods for gathering customer insights through interviews, surveys, and jobs-to-be-done research.

Demand Generation

Lead generation strategies, campaign planning, and lifecycle marketing that drives pipeline.

Content Marketing

Content strategy and distribution frameworks that drive qualified leads and revenue.

Product Analytics

Using product usage data to inform GTM decisions, identify expansion opportunities, and prevent churn.

Market Research

Primary and secondary research methodologies for understanding markets, competitors, and customer needs.

Partner & Channel Marketing

Co-marketing programs, partner enablement, and channel strategies that drive revenue through partnerships.

Product-Led Growth

Self-serve onboarding, free trial optimization, and PLG strategies that turn users into paying customers.

Customer Marketing

Retention programs, advocacy initiatives, and expansion campaigns that grow revenue from existing customers.

Competitive Intelligence

Building competitive monitoring systems, positioning frameworks, and battle cards that help you win against competitors.

Product Marketing Operations

Team structure, tech stack, processes, and KPIs that make product marketing teams more effective and efficient.

Developer & Technical Marketing

Marketing to developers and technical buyers through docs, community, advocacy, and technical content.

International GTM

Strategies for international expansion, localization, regional planning, and managing global product launches.

Platform & Ecosystem Marketing

App marketplaces, developer platforms, partner programs, and ecosystem growth strategies for multi-sided platforms.

Founding PMMs

For the first PMM hire: building the function from scratch, proving value, working with limited resources, and establishing credibility.

Marketers at Scale-ups/Series A

Transitioning from startup to scale-up: building teams, standardizing processes, managing complexity, and driving systematic growth.

Product Marketing Frameworks

Proven frameworks, models, and methodologies that product marketers use to structure thinking, drive decisions, and execute consistently.

RevOps & PMM Alignment

Building partnerships with revenue operations to drive attribution, forecasting, pipeline management, and cross-functional GTM execution.

Event Marketing & Field PMM

Trade shows, conferences, webinars, and field marketing strategies that drive pipeline and build brand presence in target markets.

Product Adoption & Onboarding

Strategies to drive user activation, reduce time-to-value, increase feature adoption, and build product-led growth flywheels.

Executive Communication

Communicating with C-suite and board members through executive briefs, presentations, storytelling, and strategic influence.

PMM Visibility & Impact

Dashboard frameworks, attribution models, political navigation, and career strategies that help PMMs prove value and build executive influence.

Budget Season

Q4 planning strategies, budget defense tactics, and ROI frameworks for protecting PMM resources during annual planning cycles. Navigate finance scrutiny and prove necessity.

Pragmatic Framework

Practical guides for implementing the Pragmatic Institute framework, from market and focus to programs and readiness, helping PMMs get the most value from this popular methodology.

Future of PMM

How AI, product-led growth, and evolving buyer behaviors are reshaping product marketing. What skills, tools, and career paths will define PMMs in 2030.

Industry Marketing

Go-to-market strategies tailored for specific industries and verticals. How PMM approaches differ across SaaS, fintech, construction tech, healthcare, and other specialized markets.

Buyers Guides

Practical guides for choosing PMM tools and platforms. Evaluating competitive intelligence, messaging frameworks, and launch management solutions that consolidate workflows and save time.