Champion Identification: Finding Power Users and Internal Advocates
Every account has potential champions. Here's how to systematically identify and activate internal advocates who drive adoption and renewal.
Customer Milestone Campaigns: Celebrating Customer Success to Drive Retention
Customer milestones are retention opportunities. Here's how to design celebration campaigns that reinforce value and strengthen relationships.
Customer Feedback Loops: Turning Customer Input Into Product Improvements
Collecting feedback is easy. Acting on it and closing the loop is hard. Here's how to build feedback systems that drive real improvements.
User-Generated Content Programs: Activating Customers as Content Creators
Your marketing team can't create enough content. Your customers can. Here's how to build UGC programs that scale content creation.
Customer Education Programs: Training That Drives Product Adoption
Customers who understand your product stay longer and spend more. Here's how to build education programs that drive adoption and retention.
Customer Testimonial Strategy: Collecting and Using Social Proof
Generic testimonials don't persuade. Specific, outcome-focused social proof does. Here's how to collect and use testimonials that actually convert.
Customer Newsletter Programs: Keeping Customers Engaged Post-Purchase
Acquisition newsletters drive signups. Customer newsletters drive retention. Here's how to build newsletters that keep customers engaged.
Executive Business Reviews: Presenting Value to Executive Buyers
EBRs done poorly waste everyone's time. Done well, they cement executive relationships and drive expansion. Here's the framework that works.
Customer Case Study Recruitment: Getting Customers to Say Yes to Case Studies
Marketing needs case studies. Customers say no. Here's how to recruit customers for case studies that actually get approved.
Customer Marketing Metrics: Measuring Retention, Expansion, and Advocacy
Customer marketing needs different metrics than demand gen. Here's how to measure retention, expansion, and advocacy effectiveness.
Customer Success Marketing Alignment: How PMM Supports Customer Success Teams
Customer Success and Marketing often work in silos. Here's how product marketers can enable CS teams to drive retention and expansion.
Renewal Campaign Strategy: Marketing to Customers Before Contract Expiration
Renewal conversations shouldn't start 30 days before expiration. Here's how to market renewals systematically across the customer lifecycle.
Churn Prevention Playbooks: Intervening When Customers Show Warning Signs
Health scores identify at-risk customers. But what do you actually do about it? Here are the playbooks that save customers.
Reference Customer Programs: Building a Roster of Customers Willing to Advocate
Sales needs references. But asking happy customers randomly doesn't scale. Here's how to build systematic reference programs.
Customer Community Building: Creating Communities That Drive Retention and Advocacy
Customer communities aren't just forums. When built strategically, they become retention engines that reduce churn and activate advocates.
Customer Health Scoring: Identifying At-Risk Customers Early
Reactive churn prevention fails. Predictive health scoring identifies at-risk customers months early, when you can still save them.
Customer Retention Strategy: Preventing Churn Before It Happens
Reactive churn prevention fails. Here's how to build proactive retention strategies that catch at-risk customers early.
Expansion Campaign Framework: Marketing Upsells and Cross-Sells to Existing Customers
New customer acquisition gets all the budget. But expansion revenue from existing customers drives efficient growth. Here's how to market it.
NPS Program Design: Running Net Promoter Score Programs That Drive Action
Most NPS programs collect scores and do nothing with them. Here's how to design NPS systems that actually improve retention and growth.
Customer Advocacy Programs: Turning Happy Customers Into Active Promoters
Happy customers don't automatically become advocates. Here's how to build programs that turn satisfaction into active promotion.
Retention Marketing Strategies: How to Prevent Churn Before It Happens
Most retention programs react to churn signals too late. Here's how to build proactive engagement campaigns, usage monitoring, and reactivation playbooks that actually work.