Developer & Technical Marketing

Strategy

Frameworks for positioning, competitive strategy, and market analysis that drive long-term GTM success.

Go-to-Market

Tactical playbooks for coordinating cross-functional launches, aligning teams, and executing GTM motions.

Product Launch

Launch planning, timing, and execution strategies that maximize impact and drive adoption.

Sales Enablement

Battlecards, training programs, and sales tools that turn reps into product experts.

Messaging & Positioning

Crafting value propositions and messaging that resonates with buyers and differentiates from competitors.

Pricing & Packaging

Pricing strategy, packaging decisions, and monetization models that optimize revenue.

AI Agent Optimization

Optimizing product content, documentation, and data for AI agents like ChatGPT and Claude that recommend products to buyers.

Win/Loss Analysis

Systematic approaches to understanding why deals are won or lost and feeding insights back to product and GTM.

Customer Research

Methods for gathering customer insights through interviews, surveys, and jobs-to-be-done research.

Demand Generation

Lead generation strategies, campaign planning, and lifecycle marketing that drives pipeline.

Content Marketing

Content strategy and distribution frameworks that drive qualified leads and revenue.

Product Analytics

Using product usage data to inform GTM decisions, identify expansion opportunities, and prevent churn.

Market Research

Primary and secondary research methodologies for understanding markets, competitors, and customer needs.

Partner & Channel Marketing

Co-marketing programs, partner enablement, and channel strategies that drive revenue through partnerships.

Product-Led Growth

Self-serve onboarding, free trial optimization, and PLG strategies that turn users into paying customers.

Customer Marketing

Retention programs, advocacy initiatives, and expansion campaigns that grow revenue from existing customers.

Competitive Intelligence

Building competitive monitoring systems, positioning frameworks, and battle cards that help you win against competitors.

Product Marketing Operations

Team structure, tech stack, processes, and KPIs that make product marketing teams more effective and efficient.

International GTM

Strategies for international expansion, localization, regional planning, and managing global product launches.

Platform & Ecosystem Marketing

App marketplaces, developer platforms, partner programs, and ecosystem growth strategies for multi-sided platforms.

Founding PMMs

For the first PMM hire: building the function from scratch, proving value, working with limited resources, and establishing credibility.

Marketers at Scale-ups/Series A

Transitioning from startup to scale-up: building teams, standardizing processes, managing complexity, and driving systematic growth.

Product Marketing Frameworks

Proven frameworks, models, and methodologies that product marketers use to structure thinking, drive decisions, and execute consistently.

RevOps & PMM Alignment

Building partnerships with revenue operations to drive attribution, forecasting, pipeline management, and cross-functional GTM execution.

Event Marketing & Field PMM

Trade shows, conferences, webinars, and field marketing strategies that drive pipeline and build brand presence in target markets.

Product Adoption & Onboarding

Strategies to drive user activation, reduce time-to-value, increase feature adoption, and build product-led growth flywheels.

Executive Communication

Communicating with C-suite and board members through executive briefs, presentations, storytelling, and strategic influence.

PMM Visibility & Impact

Dashboard frameworks, attribution models, political navigation, and career strategies that help PMMs prove value and build executive influence.

Budget Season

Q4 planning strategies, budget defense tactics, and ROI frameworks for protecting PMM resources during annual planning cycles. Navigate finance scrutiny and prove necessity.

Pragmatic Framework

Practical guides for implementing the Pragmatic Institute framework, from market and focus to programs and readiness, helping PMMs get the most value from this popular methodology.

Future of PMM

How AI, product-led growth, and evolving buyer behaviors are reshaping product marketing. What skills, tools, and career paths will define PMMs in 2030.

Industry Marketing

Go-to-market strategies tailored for specific industries and verticals. How PMM approaches differ across SaaS, fintech, construction tech, healthcare, and other specialized markets.

Buyers Guides

Practical guides for choosing PMM tools and platforms. Evaluating competitive intelligence, messaging frameworks, and launch management solutions that consolidate workflows and save time.