What Actually Changed in Product Marketing in 2025
The year PMMs thought would revolutionize the function mostly didn't. But three quiet shifts reshaped how product marketing actually works.
The PMM Trends Everyone's Wrong About for 2026
AI won't replace PMMs. PLG won't kill positioning. And the 'consumerization of B2B' isn't happening. Here's what the prediction consensus gets wrong.
2026 PMM Predictions That Will Actually Come True
Forget AI replacing PMMs or product-led growth killing the function. Here are the 2026 shifts that will actually reshape how product marketing works.
The Full-Stack PMM: Why Layoffs Created an Impossible Job Description
Job posting: 'Senior PMM needed. Must do positioning, launches, enablement, competitive intelligence, pricing, analyst relations, customer marketing AND demand gen. 2-3 years experience required.' This is why half of us are burning out.
The AI Literacy Crisis in Product Marketing (and Why Courses Won't Fix It)
We sent our entire PMM team through AI training. Six weeks and $12K later, they still weren't using AI tools. The problem wasn't knowledge. It was something nobody talks about.
Startup layoffs and AI: What the data actually says
Everyone's talking about AI taking jobs in big tech. But Carta's data on 582K+ layoffs across 55,000+ startups tells a completely different story about what's really happening.
PMM in 2030: Operator, Strategist, or Obsolete?
I've watched three divergent paths emerge for product marketers. Some are becoming operators who ship at scale. Some are becoming strategists who influence company direction. Some are becoming obsolete. Which path are you on?
The Death of the 50-Page Battlecard: Micro-Content for Modern Sales
I spent three weeks building a comprehensive 50-page battlecard. Sales reps used it zero times in actual deals because they couldn't find relevant information fast enough. Micro-content won instead.
When Buyers Research Without Talking to Humans: The Silent Majority
I analyzed 200 recent deals and discovered 68% of buyers never requested sales contact. They researched independently, made decisions silently, and bought without human conversations. Everything just changed.
The Future of Launch Management: AI-Powered Coordination
I spent 20 hours tracking launch tasks across six teams. Then AI started predicting delays before they happened and autonomously updating stakeholders. Launch coordination just became obsolete.
Why PMM Tool Sprawl Is Killing Productivity (And What Fixes It)
I counted 18 different tools in my PMM workflow. I spent more time copying data between them than doing actual product marketing. Something had to break.
The Rise of Data-Driven PMM: Analytics Beyond Product Usage
I used to base positioning on intuition and customer interviews. Then I started analyzing win-loss data quantitatively and discovered my intuition was wrong about what actually drives deals.
Messaging Frameworks Are Dead: Long Live Dynamic Positioning
I spent three weeks crafting the perfect messaging framework. Then I watched it become irrelevant within two months as our market positioning needed to shift. Static messaging doesn't work anymore.
The End of Manual Competitive Intelligence: What Comes Next
I spent 15 hours last week manually researching competitors. Then I automated 90% of that work with AI agents. The entire practice of competitive intelligence just changed.
The One-Person PMM Department: AI Leverage at Scale
I'm the only product marketer at a $15M ARR company. Last year I would have needed a team of four. AI changed the math completely.
When Every Company Becomes a Platform: Ecosystem PMM as Default
I used to think platform marketing was only for companies like Salesforce and AWS. Then our SaaS product needed a partner ecosystem to compete, and I had to learn ecosystem PMM from scratch.
The Extinction of Buyer Personas: What Actually Replaces Them
I spent two weeks creating buyer personas. Then I watched our AI recommendation engine route prospects to completely different product tiers based on behavioral data I never captured in those personas.
Career Paths for PMMs: The 2030 Roadmap Nobody's Talking About
I spent five years climbing toward VP Marketing only to realize that path is closing. The PMMs who succeed in 2030 are heading somewhere completely different.
The Future PMM Stack: Tools We'll Actually Use in 2030
I counted 14 tools in my current PMM stack. They don't talk to each other. I spend 12 hours a week copying data between them. Something has to break.
Why Product-Led Growth Is Forcing PMMs to Evolve or Die
I spent three months building sales enablement nobody used because our product sells itself through free trials. Everything I knew about PMM just became irrelevant.
The Rise of PMM-Engineer Hybrids: Technical PMMs Who Ship Code
I shipped a feature to production last week. I'm a product marketer, not an engineer. But the line between the two roles just disappeared.
When AI Agents Replace Sales Reps: What PMMs Should Do Now
I watched a prospect navigate our entire buyer journey—from awareness to purchase—without talking to a single human. The future of PMM isn't enabling sales reps anymore.
The Skills Gap: What 2030 PMMs Need That Today's Don't Have
I can write positioning docs and build messaging frameworks. The PMM job posting I'm looking at requires Python, SQL, and prompt engineering. Everything just changed.
Product Marketers Will Become Product Strategists: Here's Why
I stopped being invited to roadmap meetings until I stopped talking about messaging and started talking about market positioning that drives product decisions.
The Death of Static Battlecards in an AI-First World
I watched our sales team ignore the 40-page battlecard I spent two weeks building. Then I saw what actually works when competitive intelligence becomes automated.
AI Is Coming for PMM: What Actually Changes
I watched ChatGPT write a positioning doc in 30 seconds that took me three days last quarter. Here's what stays human and what gets automated.