Customer Journey Mapping Framework: Understanding and Optimizing the Complete Customer Experience
The Customer Journey Mapping Framework helps product marketers visualize the end-to-end customer experience, identify pain points, and optimize touchpoints across the entire lifecycle.
Competitive Positioning Map Framework: Visualizing Market Position and Differentiation
The Competitive Positioning Map Framework helps product marketers visualize their market position relative to competitors, identify white space, and communicate differentiation clearly.
Win/Loss Analysis Framework: Learning from Every Deal to Improve Product and GTM Strategy
The Win/Loss Analysis Framework helps product marketers systematically gather, analyze, and act on insights from closed deals to improve messaging, product, and competitive strategy.
Messaging Hierarchy Framework: Creating Consistent, Cascading Product Messages
The Messaging Hierarchy Framework structures product messages from high-level value proposition through supporting messages and proof points for consistent communication.
First 90 Days as a PMM: What I Wish I Knew on Day One
I spent my first month as a PMM rewriting messaging nobody asked for. By day 60, I'd created zero credibility and damaged relationships with Sales and Product. Here's what I learned about the difference between looking busy and building trust in your first quarter.
Feature Adoption Framework: Driving Product Value Through Systematic Feature Usage
The Feature Adoption Framework helps product marketers systematically increase feature usage, demonstrate product value, and drive expansion revenue through structured adoption strategies.
Ideal Customer Profile (ICP) Framework: Defining and Targeting Your Best-Fit Customers
The ICP Framework helps product marketers identify company characteristics that predict customer success, enabling more efficient targeting and higher win rates.
Buyer Persona Framework: Creating Research-Based Profiles That Drive Marketing and Sales
The Buyer Persona Framework helps product marketers create detailed, research-based profiles of target buyers to inform messaging, content, and sales strategies.
Launch Tier Framework (T1/T2/T3): Right-Sizing Launch Investments Based on Strategic Impact
The Launch Tier Framework helps product marketers allocate resources appropriately by categorizing product releases into Tier 1, 2, and 3 launches based on business impact.
Blue Ocean Strategy Framework: Creating Uncontested Market Space Through Value Innovation
Blue Ocean Strategy helps product marketers break free from competitive bloodbaths by creating new market categories where competition becomes irrelevant.
SWOT Analysis for Product Marketers: Evaluating Competitive Position and Strategic Opportunities
SWOT Analysis helps product marketers systematically assess strengths, weaknesses, opportunities, and threats to develop informed competitive and go-to-market strategies.
Porter's Five Forces for Product Marketers: Analyzing Competitive Dynamics and Market Attractiveness
Porter's Five Forces framework helps product marketers understand competitive dynamics, evaluate market attractiveness, and identify sources of competitive advantage.
TAM-SAM-SOM Framework: Sizing Your Market Opportunity Correctly
The TAM-SAM-SOM framework helps product marketers quantify market size at three levels, from total market to realistically achievable revenue.
Product-Market Fit Framework: Using the Sean Ellis Test to Validate Real Demand
The Sean Ellis product-market fit test provides a quantitative method to determine if you've built something people truly need and will pay for.
Pragmatic Marketing Framework: A Comprehensive Approach to Product and Market Success
The Pragmatic Marketing Framework provides a complete blueprint for product management and product marketing, defining activities across market, strategy, and execution.
SiriusDecisions Demand Waterfall: Aligning Marketing and Sales on Lead Management
The SiriusDecisions Demand Waterfall framework provides a standardized model for tracking leads from marketing through sales, improving alignment and conversion rates.
Crossing the Chasm Framework: Marketing Disruptive Products to Mainstream Customers
Geoffrey Moore's Crossing the Chasm framework explains why innovative products fail to reach mainstream markets and provides a strategy to bridge the gap.
April Dunford's Positioning Framework: Finding Your Best Market Position
April Dunford's positioning framework provides a systematic approach to discovering and articulating what makes your product uniquely valuable in a specific market context.
Positioning Statement Framework: The Foundation of Clear Product Messaging
A positioning statement defines who your product is for, what it does, and why it's different—providing the strategic foundation for all your product marketing.
Value Proposition Canvas: Mapping Customer Needs to Product Benefits
The Value Proposition Canvas from Strategyzer provides a visual framework for ensuring your product's value proposition actually matches what customers need.
Jobs-to-be-Done Framework: Understanding What Customers Really Hire Your Product to Do
The Jobs-to-be-Done framework helps product marketers understand customer motivation by focusing on the job customers hire products to accomplish, not demographics or features.