Conversion Tracking Systems That Drive GTM Optimization
Effective conversion tracking connects product marketing activities to revenue outcomes. Learn how to build tracking infrastructure that proves PMM impact and guides strategy.
Funnel Analytics for Product Marketers: Finding and Fixing Conversion Bottlenecks
Funnel conversion rates reveal where your GTM strategy succeeds or fails. Learn how to analyze funnel metrics to optimize positioning, messaging, and enablement.
Pipeline Hygiene Best Practices: How PMM and RevOps Keep Forecasts Reliable
Dirty pipeline destroys forecast accuracy and hides strategic insights. Learn how product marketing and revenue operations maintain clean, reliable pipeline data.
Quota Setting with Market Intelligence: How PMM Makes Targets Achievable
Sales quotas should reflect market reality, not just revenue goals divided by headcount. Learn how product marketing intelligence creates fair, achievable quotas.
GTM Capacity Planning: How PMM Intelligence Informs Sales Hiring Strategy
Sales capacity planning shouldn't be based solely on quota math. Learn how product marketing insights about markets, segments, and buyer behavior optimize hiring strategy.
Sales Compensation Design: How PMM Input Creates Aligned Incentives
Sales compensation shapes behavior. When product marketing contributes to compensation design, you align incentives with strategic priorities and market reality.
Monthly Revenue Review Frameworks: How PMM Adds Strategic Context
Monthly revenue reviews shouldn't just track numbers—they should surface strategic insights. Learn how product marketing enriches these discussions with market intelligence.
Cross-Functional Revenue Planning: How PMM Contributes to Annual GTM Strategy
Annual revenue planning shouldn't happen without product marketing input. Learn how to contribute market intelligence that makes revenue targets achievable.
Our RevOps ↔ PMM Alignment Framework (And How We Built It)
RevOps and PMM operated in silos for two years. Then we built a formal alignment framework—shared metrics, weekly rituals, integrated tools, and a collaboration playbook. Here's exactly what we did.
How PMM Input Improved Revenue Forecasting Accuracy
Revenue forecasts were built on pipeline data and historical conversion rates. Then PMM started providing market intelligence that RevOps couldn't see in Salesforce, and forecast accuracy improved 18%.
RevOps KPIs That Product Marketers Should Track and Influence
Product marketers and revenue operations share responsibility for GTM effectiveness. Learn which RevOps metrics PMM should monitor and work to improve.
Why I Started Tracking Opportunity Stage Conversion Rates
Sales ops tracked stage conversion rates to forecast pipeline health. I started tracking them to find where PMM positioning and content was breaking down.
Multi-Touch Attribution Modeling for Product Marketing Impact Measurement
Learn how to build attribution models that accurately capture product marketing's contribution to pipeline and revenue across the entire customer journey.
Measuring Sales Productivity Before and After Major Launches
I thought successful launches meant hitting pipeline targets. Then I measured sales productivity impact and realized some launches hurt more than they helped.
Integrating PMM Systems with the RevOps Tech Stack
PMM's tools lived in isolation—content management here, competitive intel there, sales enablement somewhere else. Then we integrated with RevOps's tech stack and everything changed.
Data Quality Governance for GTM Teams: How PMM and RevOps Maintain Clean Data
Bad data destroys product marketing insights and revenue operations analytics. Learn how to build data quality processes that keep your GTM data reliable.
Tracking PMM-Influenced Pipeline Without Inflating Numbers
I wanted to show PMM's pipeline impact. My first attempt claimed 87% of all deals were 'PMM-influenced.' The CFO laughed me out of the room. Here's how I rebuilt pipeline attribution honestly.
Account-Based Analytics for Product Marketing: Measuring ABM Program Effectiveness
Account-based marketing requires account-level analytics. Learn how product marketers measure and optimize ABM program performance beyond contact-level metrics.
Building a Data-Driven Competitive Strategy with RevOps
I built competitive strategy based on market research and sales anecdotes. Then RevOps showed me win rate data by competitor over 18 months. Everything I thought I knew about our competitive position was wrong.
Designing CRM Workflows That Enable Product Marketing Execution
CRM workflows built without PMM input create friction and missed opportunities. Learn how to design sales processes that operationalize product marketing strategy.
Our PMM ↔ Sales Ops Weekly Sync (And What We Actually Discuss)
Sales ops and PMM didn't talk for my first year at the company. Then we started a weekly 30-minute sync. It became the most valuable meeting on my calendar—here's why.
How Revenue Data Completely Changed Our Messaging
I built messaging based on customer interviews and personas. Then I looked at actual revenue data and realized we'd been messaging to the wrong buyers with the wrong value props for a year.
How Product Marketing Insights Improve Revenue Forecasting Accuracy
Revenue forecasts built only on historical pipeline data miss critical market context. Learn how PMM intelligence creates more accurate, strategic forecasts.
Why Pricing Operations and PMM Need to Work Together
Pricing operations and product marketing operate in silos at most companies. That's a mistake. Every discount pattern, pricing tier misalignment, and packaging decision reveals positioning gaps PMM needs to fix.
GTM Tech Stack Integration: How PMM and RevOps Eliminate System Silos
Learn how product marketing and revenue operations collaborate to build integrated tech stacks that enable seamless data flow and unified customer experiences.
RevOps Built Better Launch Readiness Metrics Than I Did
I thought launch readiness meant 'sales is trained and content is ready.' RevOps showed me it actually means 'pipeline coverage is sufficient and sales capacity is allocated correctly.' They were right.
Territory Planning with Market Intelligence: How PMM Informs Sales Coverage Strategy
Territory planning shouldn't be based solely on geography and company size. Learn how product marketing insights create more effective sales territory design.
What Pipeline Analysis Revealed About Our Positioning
I thought our positioning was working. Then I analyzed pipeline data by segment and competitor and realized we'd been messaging to the wrong audience for eighteen months.
Lead Scoring Collaboration: How PMM and RevOps Build Better Qualification Models
Product marketers bring market intelligence and customer insights. RevOps brings data analysis and systems expertise. Together, they build lead scoring that actually predicts conversion.
How I Built a PMM ROI Measurement Framework RevOps Trusted
The CFO asked me to prove PMM's ROI. I couldn't. So I built a measurement framework that connected every major PMM activity to revenue outcomes. Here's what actually worked.
The 7 Sales Metrics I Track as a Product Marketer
Most PMMs track marketing metrics. I track sales metrics instead. These seven numbers tell me everything I need to know about whether my positioning and enablement actually work.
Pipeline Attribution for Product Marketers: Proving Marketing's Revenue Impact
Learn how to build attribution models that connect product marketing activities to pipeline generation and revenue, proving PMM's strategic value.
Building Closed-Loop Reporting That PMM Actually Uses
Most closed-loop reporting shows MQL-to-customer conversion but tells product marketers nothing useful. Here's how to build reporting that actually informs PMM decisions.
Building PMM Reporting Dashboards That Actually Drive Decisions
Product marketers need dashboards that surface actionable insights, not vanity metrics. Learn how to build reporting infrastructure that informs strategic decisions.
The Deal Desk Knew Our Pricing Better Than I Did
I thought I understood our pricing strategy. Then I started reviewing non-standard deals with the deal desk and realized I'd been completely wrong about what customers actually valued.
Building a Strategic PMM-RevOps Partnership That Drives Revenue Growth
The best product marketing and revenue operations teams work as strategic partners. Learn how to build this collaboration into a competitive advantage.
Why I Started Joining Forecasting Calls as a PMM
Product marketers don't usually join revenue forecasting calls. I started showing up anyway. Turns out PMM has insights that make forecasts more accurate—if you know what to listen for.
Building Data Infrastructure That Empowers Product Marketing Teams
Product marketers need access to the right data at the right time. Learn how to build data infrastructure that enables evidence-based positioning and strategy decisions.
Building the RevOps ↔ PMM Partnership from Scratch
RevOps ignored product marketing for two years. Then I figured out what they actually cared about, and everything changed.
Sales Cycle Optimization: How Product Marketing Accelerates Revenue Velocity
Shorter sales cycles mean faster revenue and more efficient GTM. Learn how product marketing reduces friction and accelerates buyer decisions through better positioning and enablement.
Building a Strategic Partnership Between Product Marketing and Sales Operations
Product marketers and sales operations teams must work together to create scalable, data-driven sales processes that convert prospects into customers efficiently.
How I Proved PMM's Pipeline Influence to the CEO
The CEO asked me to prove PMM's pipeline contribution. I had three weeks and access to Salesforce data I barely understood. Here's how I built a case that survived scrutiny.
I Spent 6 Months Building PMM Attribution Models. Here's What Actually Worked.
Most PMM attribution models are either too simple to be useful or too complex to maintain. After building three different models, here's what actually proved PMM's impact.
RevOps and Product Marketing Alignment: Building a High-Performance Revenue Engine
Learn how product marketing and revenue operations teams can collaborate effectively to drive predictable revenue growth and optimize the entire GTM motion.
Win Rate Analysis and Optimization: How PMM Improves Competitive Performance
Win rates reveal positioning strength, competitive effectiveness, and GTM execution quality. Learn how to analyze and improve win rates through strategic PMM work.