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Customer Marketing · November 25, 2025

Customer Success Marketing Alignment: How PMM Supports Customer Success Teams

Customer Success and Marketing often work in silos. Here's how product marketers can enable CS teams to drive retention and expansion.

PMM Visibility & Impact · November 25, 2025

Navigating Cross-Functional Politics in Product Marketing

PMM sits at the center of organizational politics. Here's how to navigate Product vs. Sales conflicts, Marketing turf battles, and exec politics...

Customer Marketing · November 24, 2025

Reference Customer Programs: Building a Roster of Customers Willing to Advocate

Sales needs references. But asking happy customers randomly doesn't scale. Here's how to build systematic reference programs.

Product Marketing · November 24, 2025

How to Run Customer Interviews That Actually Change Your Product (Not Just Validate What You Already Think)

Customer Marketing · November 24, 2025

Churn Prevention Playbooks: Intervening When Customers Show Warning Signs

Health scores identify at-risk customers. But what do you actually do about it? Here are the playbooks that save customers.

PMM Visibility & Impact · November 24, 2025

Building Executive Relationships Fast as a New PMM

You have 90 days to build exec credibility before judgment calcifies. Here's how to establish relationships with C-suite stakeholders as a new PMM.

PMM Visibility & Impact · November 23, 2025

Influencing Without Authority: The PMM Superpower

PMM has no direct reports but needs to drive cross-functional alignment. Here's how to influence Product, Sales, Marketing, and CS without formal...

Customer Marketing · November 23, 2025

Customer Health Scoring: Identifying At-Risk Customers Early

Reactive churn prevention fails. Predictive health scoring identifies at-risk customers months early, when you can still save them.

Customer Marketing · November 23, 2025

Customer Community Building: Creating Communities That Drive Retention and Advocacy

Customer communities aren't just forums. When built strategically, they become retention engines that reduce churn and activate advocates.

Competitive Intelligence · November 23, 2025

The Best Competitive Intelligence Resources for PMMs in 2025 (It's Not What You Think)

Most PMMs spend $5K+ on competitive intelligence tools that generate reports nobody reads. Here's what actually works when you need to understand what...

Win/Loss Analysis · November 22, 2025

Understanding 'No Decision' Losses: What Status Quo Wins Reveal About Your Value Prop

Losing to competitors is frustrating. Losing to 'do nothing' is worse. Here's how to diagnose and overcome status quo bias through win/loss analysis.

Customer Marketing · November 22, 2025

NPS Program Design: Running Net Promoter Score Programs That Drive Action

Most NPS programs collect scores and do nothing with them. Here's how to design NPS systems that actually improve retention and growth.