Page 4

Coalition Building: Creating PMM Allies Across Functions

PMM can't succeed alone. Here's how to build strategic alliances across Product, Sales, Marketing, and CS that amplify your influence and protect your...

Managing Up: Making Your Boss Look Good While Advancing Your Career

Most PMMs wait for their boss to manage them. Here's how to manage your boss strategically to make them successful while advancing your own career.

Customer Marketing Metrics: Measuring Retention, Expansion, and Advocacy

Customer marketing needs different metrics than demand gen. Here's how to measure retention, expansion, and advocacy effectiveness.

Customer Case Study Recruitment: Getting Customers to Say Yes to Case Studies

Marketing needs case studies. Customers say no. Here's how to recruit customers for case studies that actually get approved.

Renewal Campaign Strategy: Marketing to Customers Before Contract Expiration

Renewal conversations shouldn't start 30 days before expiration. Here's how to market renewals systematically across the customer lifecycle.

Customer Success Marketing Alignment: How PMM Supports Customer Success Teams

Customer Success and Marketing often work in silos. Here's how product marketers can enable CS teams to drive retention and expansion.

Navigating Cross-Functional Politics in Product Marketing

PMM sits at the center of organizational politics. Here's how to navigate Product vs. Sales conflicts, Marketing turf battles, and exec politics...

Reference Customer Programs: Building a Roster of Customers Willing to Advocate

Sales needs references. But asking happy customers randomly doesn't scale. Here's how to build systematic reference programs.

How to Run Customer Interviews That Actually Change Your Product (Not Just Validate What You Already Think)

Churn Prevention Playbooks: Intervening When Customers Show Warning Signs

Health scores identify at-risk customers. But what do you actually do about it? Here are the playbooks that save customers.

Building Executive Relationships Fast as a New PMM

You have 90 days to build exec credibility before judgment calcifies. Here's how to establish relationships with C-suite stakeholders as a new PMM.

Influencing Without Authority: The PMM Superpower

PMM has no direct reports but needs to drive cross-functional alignment. Here's how to influence Product, Sales, Marketing, and CS without formal...