Segment8 blog. Page 5
Customer Health Scoring: Identifying At-Risk Customers Early
Reactive churn prevention fails. Predictive health scoring identifies at-risk customers months early, when you can still save them.
Customer Community Building: Creating Communities That Drive Retention and Advocacy
Customer communities aren't just forums. When built strategically, they become retention engines that reduce churn and activate advocates.
The Best Competitive Intelligence Resources for PMMs in 2025 (It's Not What You Think)
Most PMMs spend $5K+ on competitive intelligence tools that generate reports nobody reads. Here's what actually works when you need to understand what...
Understanding 'No Decision' Losses: What Status Quo Wins Reveal About Your Value Prop
Losing to competitors is frustrating. Losing to 'do nothing' is worse. Here's how to diagnose and overcome status quo bias through win/loss analysis.
NPS Program Design: Running Net Promoter Score Programs That Drive Action
Most NPS programs collect scores and do nothing with them. Here's how to design NPS systems that actually improve retention and growth.
Getting a Seat at the Executive Table as PMM
Most PMMs stay tactical forever because they don't know how to earn executive-level influence. Here's how to get invited to strategic discussions that shape the...
Expansion Campaign Framework: Marketing Upsells and Cross-Sells to Existing Customers
New customer acquisition gets all the budget. But expansion revenue from existing customers drives efficient growth. Here's how to market it.
Customer Retention Strategy: Preventing Churn Before It Happens
Reactive churn prevention fails. Here's how to build proactive retention strategies that catch at-risk customers early.
The 10 Essential Sales Content Pieces Every New PMM Must Build (And the 15 You Should Skip)
New PMMs waste months building comprehensive sales content libraries nobody uses. Here are the 10 pieces that actually help sales close deals, and why you...
The PMM RACI Matrix: Clarifying Who Does What
Cross-functional confusion kills PMM impact. Here's how to use RACI frameworks to clarify responsibilities without creating bureaucracy.
Product Experimentation in PLG: A/B Testing for Product Marketers
Opinions lose to data in product-led growth. Here's how product marketers should think about experimentation and testing.
Customer Advocacy Programs: Turning Happy Customers Into Active Promoters
Happy customers don't automatically become advocates. Here's how to build programs that turn satisfaction into active promotion.