Building Sales Enablement from Zero
Your sales team has inconsistent messaging, no battlecards, and a deck that hasn't been updated in months. Here's how to build enablement that actually helps close deals.
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Segment8 journal
Segment8 journal. Page 33
Executive Roundtables: Intimate Events That Build C-Suite Relationships and Drive Enterprise Deals
Design and facilitate high-value executive roundtables that create peer-to-peer connections, position your company as a strategic partner, and accelerate enterprise sales cycles.
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Board Presentations for PMM: Communicating Product Marketing Impact to Directors and Investors
Master the art of presenting product marketing strategy and results to board members through clear narratives, business-focused metrics, and strategic storytelling that earns credibility.
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Win/Loss Analysis: The Framework for Learning from Every Deal
Most companies don't know why they win or lose deals. Here's how to build a win/loss program that actually improves win rates.
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HR Tech Product Marketing: Reaching the People Ops Buyer
The CHRO loved our HR platform demo. Then she said: 'This is great, but I need to know what my employees will actually think before I can buy it.'
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Crossing the Chasm Framework: Marketing Disruptive Products to Mainstream Customers
Geoffrey Moore's Crossing the Chasm framework explains why innovative products fail to reach mainstream markets and provides a strategy to bridge the gap.
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Category Creation at Series A: When and How to Define Your Own Market
Category creation sounds appealing, but most scale-ups should start by winning in existing categories. Here's when and how to do both.
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Building PMM Reporting Dashboards That Actually Drive Decisions
Product marketers need dashboards that surface actionable insights, not vanity metrics. Learn how to build reporting infrastructure that informs strategic decisions.
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Building Competitive Positioning Maps That Stick
Most positioning maps get presented once and forgotten. Here's how to build positioning visualizations that shape how your entire company talks about competitors.
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Travel Tech GTM Post-COVID: What Changed (and Stayed the Same)
COVID nearly killed our travel tech company. The recovery taught us which assumptions about travel buying behavior were permanently changed and which were just paused.
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User Education Programs: Building Scaled Learning That Drives Product Mastery
Design user education programs that help customers maximize product value through structured learning paths, diverse content formats, and measurement frameworks that prove ROI.
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User Conference Planning: Running Customer Events That Build Community and Drive Revenue
Plan and execute successful customer conferences that strengthen relationships, showcase product value, drive expansion revenue, and create powerful marketing content.
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The Deal Desk Knew Our Pricing Better Than I Did
I thought I understood our pricing strategy. Then I started reviewing non-standard deals with the deal desk and realized I'd been completely wrong about what customers actually valued.
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Launch Planning on Startup Budgets
No budget for agencies, events, or paid campaigns. Here's how to plan launches that drive adoption with resources you actually have.
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