Event Marketing That Actually Generates Quality Pipeline
How to plan, execute, and follow up on events that create real business outcomes, not just booth traffic
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Building a Sales Play That Reps Actually Use
I've built sales plays that gathered dust and plays that became standard operating procedure. The difference is whether you build with reps or for reps.
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Using Intent Data to Identify In-Market Buyers
How to leverage buyer intent signals to prioritize accounts and improve conversion rates
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Discovery Call Framework: The 15 Questions That Actually Close Deals
I analyzed 200 won and lost deals to find the discovery questions that predict wins. Most sales reps ask the wrong questions entirely.
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Hybrid Event Execution: Delivering Exceptional Experiences for Both In-Person and Virtual Audiences
Design and execute hybrid events that provide equally valuable experiences for in-person and remote attendees without compromising either audience or breaking your budget.
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Marketing Automation That Actually Scales Your Pipeline
How to build automation workflows that nurture leads without feeling robotic or impersonal
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Validating Product-Market Fit at Scale: Beyond Anecdotes and Gut Feel
Series A companies often think they have PMF when they don't, or doubt PMF when they do. Here's how to rigorously validate product-market fit.
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The Complete Sales Onboarding Program: What 4 Weeks of Mistakes Taught Me
Most sales onboarding is checkbox theater that produces reps who can recite features but can't close deals. Here's what actually works when you've got four weeks to get new reps productive.
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