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Executive Communication · January 26, 2025

My Monthly CEO Update Format (and Why It Works)

For a year, I sent ad-hoc updates to our CEO whenever I had something to share. He rarely responded. Then I switched to a structured monthly...

Product Adoption & Onboarding · January 25, 2025

How Product Adoption Data Improved Sales Conversations

Sales was demoing features customers didn't use and missing expansion opportunities they couldn't see. I gave them access to product adoption data and...

Founding PMMs · January 25, 2025

Le premier PMM dans une startup européenne

J'étais le premier product marketer embauché dans une startup française de 32 personnes. Pas de processus PMM, pas de playbooks, et des attentes...

Demand Generation · January 25, 2025

Mobile App Marketing for B2B: App Store Optimization, Push Notifications, and Mobile-First Strategy

Your B2B product needs a mobile app, but downloads are stagnant. Here's how to optimize app store presence, drive adoption, and leverage mobile as a...

Product Marketing Frameworks · January 25, 2025

Launch Tier Framework (T1/T2/T3): Right-Sizing Launch Investments Based on Strategic Impact

The Launch Tier Framework helps product marketers allocate resources appropriately by categorizing product releases into Tier 1, 2, and 3 launches...

Founding PMMs · January 25, 2025

Creating ICP Definitions Early

Your startup is selling to anyone who'll buy. Here's how to define your ideal customer profile when you're desperate for revenue.

Product Launch · January 25, 2025

Building a Beta Program from Scratch: Lessons from 8 Failed Attempts

Most beta programs fail because they're designed to validate what product already decided to build. Here's how to run betas that actually improve your...