Go-to-Market · January 15, 2025
The First Five Moves Every New VP of GTM Should Make
Skip the frameworks and methodology theatre. Here's what actually works in your first 90 days as a GTM leader—and why most new VPs get it backwards.
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Event Marketing & Field PMM · January 12, 2025
Post-Event Nurture Campaigns: Sustaining Momentum Long After Attendees Leave
Build multi-channel nurture campaigns that keep event attendees engaged for months, moving them from awareness through consideration to qualified...
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Competitive Intelligence · January 12, 2025
Analyzing Competitive Threats After M&A Announcements
Your competitor just got acquired by a tech giant. Is this existential threat or temporary distraction? Here's how to analyze M&A competitive impact...
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Industry Marketing · January 10, 2025
EdTech B2B Sales: Selling to Schools vs. Districts
Schools and districts buy differently, evaluate differently, and implement differently. Here's how to navigate EdTech sales when the buyer and user...
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Event Marketing & Field PMM · January 9, 2025
The 8 Webinar Formats I Tested: From 12 Registrations to 340 (And What Converted)
I ran the same 'thought leadership' webinar format 12 times. Average registration: 45 people. Then I tested 8 different formats. Here's what actually...
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Product Marketing Operations · January 9, 2025
How our PMM team structure evolved with company growth
The PMM structure that worked at 100 employees broke at 300. Then broke again at 500. Here's how team structure evolves with company growth stages.
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Event Marketing & Field PMM · January 9, 2025
The 8 Field Marketing Metrics I Track
I used to measure field marketing success by event attendance and badge scans. My CRO called it 'vanity metrics theater.' Then I rebuilt the metrics...
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Buyers Guides · January 8, 2025
Why Most PMMs Overpay for Tools They Don't Need
I paid $52K for 4 'best-in-class' PMM tools. I used 15% of their features. Here's why PMMs overpay and how to stop.
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RevOps & PMM Alignment · January 8, 2025
Data Quality Governance for GTM Teams: How PMM and RevOps Maintain Clean Data
Bad data destroys product marketing insights and revenue operations analytics. Learn how to build data quality processes that keep your GTM data...
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Strategy · January 7, 2025
Top 20 Product Led Growth Statistics for 2025
Product led growth adoption jumped from 45% to 55% in three years. Here are the twenty statistics that explain PLG performance, conversion rates, and...
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Product Marketing Operations · January 6, 2025
Launch Process Documentation: Creating Repeatable Launch Playbooks
Stop reinventing launch processes for every release. Here's how to build launch playbooks that make execution consistent and efficient.
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Executive Communication · January 3, 2025
Getting Executive Buy-In for a Major PMM Initiative
I spent months building what I thought was a game-changing competitive intelligence program. Then I realized nobody asked for it, nobody funded it,...
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