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Mon premier lancement produit européen en 60 jours
Lancer un produit simultanément en France, Allemagne et UK avec trois langues, deux devises, et des cycles de vente différents. Voici ce que j'ai...
Demo Station Design: Creating Product Experiences That Convert Booth Traffic
Design and staff demo stations at trade shows and conferences that deliver compelling product experiences, qualify prospects effectively, and drive...
What 50 User Onboarding Interviews Revealed
I spent 6 weeks interviewing users about their first experience with our product. What I learned completely changed our onboarding strategy and...
Technical Blog Content: Writing for Developers Without Dumbing It Down
Developer blog posts fail when they're too shallow or too sales-y. Here's how to write technical content that teaches, builds trust, and drives...
Website Conversion Optimization: Turn Traffic Into Pipeline
Your website gets traffic but generates few leads. Here's how to optimize homepage, pricing page, and trial signup to actually convert visitors.
Pipeline Attribution for Product Marketers: Proving Marketing's Revenue Impact
Learn how to build attribution models that connect product marketing activities to pipeline generation and revenue, proving PMM's strategic value.
Writing Executive Briefs That Get Read: Communicating Product Marketing Insights to Time-Starved Leaders
Craft executive briefs that busy leaders actually read and act on through concise writing, clear recommendations, and strategic framing that respects...
Choosing Competitive Intelligence Tools: What Actually Matters
I evaluated 12 competitive intelligence platforms using a 40-criteria scorecard. Then I realized I was measuring the wrong things.
Annual GTM Planning: How to Build a Product Marketing Roadmap That Aligns With Company Goals
Most PMM roadmaps are reactive. Here's the framework for annual planning that aligns marketing with revenue goals.
Building Your Analyst Relations Program from Scratch at Series A
Analyst validation accelerates enterprise sales and legitimizes your category. Here's how to build AR without a dedicated team or massive budget.
We Pivoted to Virtual Events and Registration 5x'd
March 2020 killed our entire event calendar. We had to pivot from in-person to virtual overnight. Registration went from 200 per event to 1,000+....
Building Competitive Battle Cards That Sales Actually Reference
Most battle cards sit unused in shared drives. Here's the structure and content that makes them sales rep's first resource in competitive deals.