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Cross-Cultural Messaging: Adapting Value Props for Different Markets
Your value proposition works perfectly in your home market. In new markets, it falls flat. Here's how to adapt messaging across cultures without...
Creating Positioning with Limited Market Data
You need positioning but have 10 customers and zero budget for research. Here's how to build positioning that works with the data you have.
Building Data Infrastructure That Empowers Product Marketing Teams
Product marketers need access to the right data at the right time. Learn how to build data infrastructure that enables evidence-based positioning and...
I Completely Redesigned Our Onboarding Flow Based on One Insight
Our onboarding completion rate was 34%. Users were giving up halfway through. One behavioral insight from session recordings led me to throw out the...
Notion vs. Confluence vs. Google Docs for Product Marketing
I migrated our PMM docs from Google Drive to Notion to Confluence and back to Notion in 18 months. Here's what I learned about documentation tools...
Developer Advocacy Programs: Turning Engineers Into Product Champions
Developer advocates amplify your product when done right, but most programs fail. Here's how to build advocacy that's authentic and drives adoption.
Building a Webinar Program From Scratch (200 → 2,000 Registrants)
Our first webinar had 200 registrants and 40 attendees. Eighteen months later, we're averaging 2,000 registrants and 600 attendees. Here's how we...
How Webinars Became Our #2 Pipeline Source: From 12 to 147 Monthly Registrations
Our webinars were generating 12 registrations and 3 attendees. A year later, we're running the #2 pipeline channel in the company. Here's what...
Virtual Event Strategy: Driving Engagement When Attendees Are Behind Screens
Master virtual event execution that maintains engagement, generates qualified leads, and delivers ROI comparable to in-person events through strategic...
Distributing Competitive Intel to Sales: Making CI Actionable at Deal Level
Competitive intelligence is worthless if sales doesn't use it. Here's how to deliver CI in formats that actually influence deals.
Monitoring Competitor Content: My RSS-to-Slack Workflow
Competitor content monitoring shouldn't require expensive tools or full-time analysts. Here's the automated workflow I built that tracks everything.
Regional GTM Planning: Building Go-to-Market Plans for New Geographies
You can't copy-paste your home market GTM to new regions. Here's how to build regional go-to-market plans that actually work.