Buyers Guides · April 11, 2024
I migrated our PMM docs from Google Drive to Notion to Confluence and back to Notion in 18 months. Here's what I learned about documentation tools...
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Developer & Technical Marketing · April 10, 2024
Developer advocates amplify your product when done right, but most programs fail. Here's how to build advocacy that's authentic and drives adoption.
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Event Marketing & Field PMM · April 8, 2024
Our first webinar had 200 registrants and 40 attendees. Eighteen months later, we're averaging 2,000 registrants and 600 attendees. Here's how we...
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Event Marketing & Field PMM · April 8, 2024
Our webinars were generating 12 registrations and 3 attendees. A year later, we're running the #2 pipeline channel in the company. Here's what...
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Event Marketing & Field PMM · April 5, 2024
Master virtual event execution that maintains engagement, generates qualified leads, and delivers ROI comparable to in-person events through strategic...
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Competitive Intelligence · April 5, 2024
Competitive intelligence is worthless if sales doesn't use it. Here's how to deliver CI in formats that actually influence deals.
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Competitive Intelligence · April 3, 2024
Competitor content monitoring shouldn't require expensive tools or full-time analysts. Here's the automated workflow I built that tracks everything.
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International GTM · April 2, 2024
You can't copy-paste your home market GTM to new regions. Here's how to build regional go-to-market plans that actually work.
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Industry Marketing · April 2, 2024
I was three months into my first fintech PMM role when legal killed my product launch 48 hours before go-live. Welcome to financial services...
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Executive Communication · April 2, 2024
I used to write comprehensive 8-page briefs that executives would skim and ignore. Then I learned the one-page format that gets read, shared, and...
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Industry Marketing · April 1, 2024
Industrial IoT has the longest, most unpredictable sales cycles in B2B tech. Here's what breaks standard forecasting and how to build pipeline that...
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Product Marketing Operations · March 31, 2024
Most PMM process documentation gets written once and never referenced again. Here's how to create docs that actually change team behavior.
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