Marketers at Scale-ups/Series A · March 18, 2024
Standardizing PMM Processes Without Killing Agility
Scale-ups need repeatable processes, but too much process kills speed. Here's how to find the balance.
Read more →
← Journal
Page 73
Founding PMMs · March 18, 2024
Prioritization Frameworks for Solo Product Marketers
When everything feels urgent and you're the only PMM, here's how to decide what actually matters.
Read more →
Event Marketing & Field PMM · March 18, 2024
Securing Speaking Opportunities: Using Conference Stages to Build Authority and Pipeline
Learn how to land speaking slots at industry conferences, craft presentations that deliver value while building brand authority, and convert speaking...
Read more →
Event Marketing & Field PMM · March 16, 2024
Building Our Conference Strategy: How I Tier Events and Allocate $280K Annually
We were saying yes to every event that sales requested. Our conference budget exploded to $400K with unclear ROI. Here's the tiering framework that...
Read more →
Event Marketing & Field PMM · March 16, 2024
Our $45K Conference Booth Generated 3 Qualified Leads
We spent $45K on a premium conference booth and came back with 387 badge scans but only 3 qualified opportunities. Here's how we completely rebuilt...
Read more →
Content Marketing · March 15, 2024
Video Marketing for B2B PMM: The Content Format That Actually Converts
Most B2B video content gets skipped. Here's how to create product demos, explainer videos, and customer stories that drive pipeline.
Read more →
Industry Marketing · March 15, 2024
Product Marketing for SaaS: What Makes It Different
I thought product marketing was product marketing. Then I moved from consumer tech to SaaS and learned that everything I knew needed to be rewritten.
Read more →
Market Research · March 15, 2024
Conjoint Analysis for Product Marketers: Understanding What Features Customers Actually Value
Learn how to use conjoint analysis to quantify customer preferences, prioritize features, and build pricing strategies based on real trade-off data...
Read more →
Competitive Intelligence · March 12, 2024
Building a Feature Gap Analysis That Sales Actually Uses
Most feature gap analyses sit in Google Docs collecting dust. Here's how to build competitive feature intelligence that helps sales win deals.
Read more →
Strategy · March 12, 2024
The Executive Briefing Framework: How to Present to C-Suite and Actually Get Buy-In
Most exec presentations lose the room in 3 minutes. Here's how to structure briefings that executives actually act on.
Read more →
Platform & Ecosystem Marketing · March 12, 2024
Developer Onboarding for Platforms: First-Mile Experience That Drives Adoption
Your platform's first-mile developer experience determines ecosystem growth. Here's how Stripe, Twilio, and Shopify design onboarding that converts...
Read more →
Developer & Technical Marketing · March 12, 2024
Developer Community Building: Creating Communities That Actually Help Each Other
Developer communities fail when they're just marketing channels. Here's how to build communities where developers genuinely help each other—and choose...
Read more →