Industry Marketing · March 10, 2024
Automotive is a closed ecosystem with deep relationships and long sales cycles. Here's how we built credibility and won our first 20 customers without...
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Product Marketing Operations · March 9, 2024
Tool sprawl was killing our productivity. Here's how we went from 12 disconnected tools to 4 integrated systems and saved $43K annually.
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Executive Communication · March 9, 2024
I had three days to prepare a competitive strategy presentation for our CEO. What I learned: strategy isn't about knowing more than everyone else—it's...
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Product Adoption & Onboarding · March 8, 2024
Build email sequences that guide new users from signup through activation with personalized content, strategic timing, and clear calls-to-action that...
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RevOps & PMM Alignment · March 8, 2024
Product marketers and sales operations teams must work together to create scalable, data-driven sales processes that convert prospects into customers...
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Buyers Guides · March 8, 2024
I convinced my boss to buy Klue. Six months later, I convinced her to cancel it. Here's why dedicated competitive intelligence platforms are the wrong...
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Buyers Guides · March 8, 2024
After 14 months with automated battlecard software, we cancelled and went back to manual Google Slides. The automated version was more comprehensive...
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Win/Loss Analysis · March 7, 2024
Losing repeatedly to one competitor felt personal. Then I analyzed every loss and found a pattern nobody expected—and a strategy that flipped our win...
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Competitive Intelligence · March 7, 2024
Stop doing ad-hoc competitor research. Here's a repeatable methodology that produces actionable competitive intelligence consistently.
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Product Adoption & Onboarding · March 6, 2024
Build comprehensive activation strategies that guide users from initial signup through meaningful value delivery to habitual product usage using...
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RevOps & PMM Alignment · March 5, 2024
The CEO asked me to prove PMM's pipeline contribution. I had three weeks and access to Salesforce data I barely understood. Here's how I built a case...
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International GTM · March 5, 2024
Expanding internationally without strategy burns cash and dilutes focus. Here's how to choose which markets to enter, when to enter them, and how to...
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