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Building Business Cases That Win Budget Using Market Research
Market research isn't just for strategy decks. Here's how to use market intelligence to build compelling business cases that get projects approved and...
Free Trial Optimization: Maximizing Trial-to-Paid Conversion Rates
Most free trials convert under 10%. Here's how to optimize trial experiences that convert 20-30% of users to paying customers.
Strategic Alliance Management: Managing Complex Partnership Relationships
Strategic alliances require different management than transactional partnerships. Here's how to build and maintain high-value partnership...
We Stopped Using Our Marketing Automation Platform (Here's What We Use Instead)
We paid $48K/year for HubSpot. Used maybe 15% of the features. The complexity was killing our marketing velocity. Here's what happened when we ripped...
Product-Led Growth Metrics: What to Track When Your Product is the Channel
Product-led growth requires different metrics than sales-led growth. Here's what to measure when your product drives acquisition and expansion.
Building a PMM Dashboard That Executives Actually Care About
Most PMM dashboards track activities executives don't care about. Here's how to build one that connects your work to revenue and gets you budget.
Partner Events and Field Marketing: Supporting Partner-Led Events
Partner events generate high-quality pipeline when done right. Here's how to support partner-led field marketing that drives real opportunities.
Market Trend Analysis: Separating Real Signals from Hype Cycles
Every quarter brings new 'must-have' technologies. Here's how to identify trends that matter for your strategy vs. noise you can safely ignore.
Using Analytics to Make Smarter Pricing Decisions
Most pricing decisions are based on competitor research and gut feel. Here's how to use product analytics to find the pricing model customers will...
Partner Competitive Positioning: Helping Partners Win Against Competitors
Partners face different competitive situations than direct sales. Here's how to arm them with positioning that wins in channel deals.
Joint Business Planning with Partners: Aligning Goals and Resources
Partnerships fail when goals aren't aligned. Here's how to build joint business plans that create mutual accountability and drive results.
The Full-Stack PMM: Why Layoffs Created an Impossible Job Description
Job posting: 'Senior PMM needed. Must do positioning, launches, enablement, competitive intelligence, pricing, analyst relations, customer marketing...