Event Tracking Strategy: What to Instrument and What to Ignore
Most teams track too many events and miss the ones that matter. Here's how to build an event tracking strategy that actually drives decisions.
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Why Your ICP Definition Is Breaking Your GTM (Even When Everyone Agrees)
Three months, seventeen alignment meetings, unanimous agreement on the ICP. Then we launched and discovered sales, product, and marketing were targeting completely different customers.
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How to Build a Competitive Landscape Map That Sales Teams Actually Use
Most competitive matrices sit in shared drives while sales teams lose deals they should have won. Here's how to map competitive landscapes in ways that inform strategy and enable sales...
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Who Is Segment8 For? (And Who It's Not For)
Most SaaS products claim they're for everyone, then wonder why nobody buys. Here's who Segment8 is actually built for, and who should keep using spreadsheets.
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Finding What Actually Drives Retention: A Data-Driven Playbook
Most retention analysis looks at lagging indicators. Here's how to identify the specific behaviors that predict long-term customer success.
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We Built a Jargon Translator (Because Marketing Speak Is Out of Control)
Paste your jargon-heavy marketing copy, get actual English back. It's silly, it's fun, and it might save your messaging from corporate word salad.
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Buyer Persona Research That Actually Informs Strategy (Not Just Slides)
Most persona research produces pretty decks that nobody uses. Here's how to build personas that actually change how you sell, market, and build product.
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The AI Literacy Crisis in Product Marketing (and Why Courses Won't Fix It)
We sent our entire PMM team through AI training. Six weeks and $12K later, they still weren't using AI tools. The problem wasn't knowledge. It was something nobody talks about.
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