Building Business Cases That Win Budget Using Market Research
Market research isn't just for strategy decks. Here's how to use market intelligence to build compelling business cases that get projects approved and funded.
Read articleSegment8 journal. Page 9
We Stopped Using Our Marketing Automation Platform (Here's What We Use Instead)
We paid $48K/year for HubSpot. Used maybe 15% of the features. The complexity was killing our marketing velocity. Here's what happened when we ripped it out and started over.
Read article
Product-Led Growth Metrics: What to Track When Your Product is the Channel
Product-led growth requires different metrics than sales-led growth. Here's what to measure when your product drives acquisition and expansion.
Read article
Market Trend Analysis: Separating Real Signals from Hype Cycles
Every quarter brings new 'must-have' technologies. Here's how to identify trends that matter for your strategy vs. noise you can safely ignore.
Read article
Using Analytics to Make Smarter Pricing Decisions
Most pricing decisions are based on competitor research and gut feel. Here's how to use product analytics to find the pricing model customers will actually pay for.
Read article
The Full-Stack PMM: Why Layoffs Created an Impossible Job Description
Job posting: 'Senior PMM needed. Must do positioning, launches, enablement, competitive intelligence, pricing, analyst relations, customer marketing AND demand gen. 2-3 years experience...
Read article
How Short-Form Video Destroyed Our Content Strategy (Then Saved It)
YouTube Shorts hit 200B+ daily plays. We pivoted our entire content team to short-form video. Three months later, we had millions of views and zero pipeline. Here's what we learned the hard...
Read article
How to Build a Market Research Panel That Actually Tells You What Buyers Think
Most market research panels end up as email lists nobody reads. Here's how to build a research community that delivers continuous buyer intelligence instead of one-time survey responses.
Read article