We Built a Jargon Translator (Because Marketing Speak Is Out of Control)
Paste your jargon-heavy marketing copy, get actual English back. It's silly, it's fun, and it might save your messaging from corporate word salad.
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Segment8 journal
Segment8 journal. Page 6
Buyer Persona Research That Actually Informs Strategy (Not Just Slides)
Most persona research produces pretty decks that nobody uses. Here's how to build personas that actually change how you sell, market, and build product.
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The AI Literacy Crisis in Product Marketing (and Why Courses Won't Fix It)
We sent our entire PMM team through AI training. Six weeks and $12K later, they still weren't using AI tools. The problem wasn't knowledge. It was something nobody talks about.
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Why Most Product Launch Checklists Fail (And What Actually Moves Launch Metrics)
That 47-item launch checklist won't save your launch. Most checklists create completion theater instead of focusing on the three things that actually determine whether your launch hits its...
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A/B Testing for Product Marketers: What to Test and How to Read Results
Most A/B tests either test the wrong things or misinterpret results. Here's what PMMs should test and how to know when results actually matter.
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What Needs To Be In Competitive Battlecards In 2026
The old competitor comparison template stopped working six months ago. Here's why battle cards need a complete rethink for 2026, and what actually belongs in them now.
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The TAM/SAM/SOM Framework That Actually Convinces Investors
Investors hear market size claims all day. Here's how to build TAM models they'll believe and use to justify their investment thesis.
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Startup layoffs and AI: What the data actually says
Everyone's talking about AI taking jobs in big tech. But Carta's data on 582K+ layoffs across 55,000+ startups tells a completely different story about what's really happening.
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Funnel Analysis That Actually Improves Conversion Rates
Most teams analyze funnels wrong, focusing on averages instead of segments. Here's how to find the drop-off points that actually matter.
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Partner Recruitment Framework: Finding and Onboarding the Right Channel Partners
Most companies recruit partners who never generate revenue. Here's how to identify, qualify, and onboard partners who will actually sell.
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Partner Positioning Strategy: How to Message Through Channel Without Losing Control
When partners represent your brand, your positioning can get diluted or distorted. Here's how to maintain message consistency across channel sales.
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How To Get Ahead as a PMM in 2026
The PMMs who advance aren't the ones writing the most briefs. They're the ones who can prove they moved the needle. Here's how to be more effective, strategic, and show real progress in your...
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Building a Win/Loss Taxonomy: How to Categorize Feedback You Can Actually Use
Random win/loss notes don't drive decisions. A solid taxonomy turns anecdotes into patterns you can measure, track, and act on systematically.
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From Win/Loss Insights to Sales Coaching: Making Research Actionable
Win/loss analysis only matters if it changes how your team sells. Here's how to turn interview findings into coaching that actually improves win rates.
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