RevOps & PMM Alignment · November 9, 2024
Sales ops and PMM didn't talk for my first year at the company. Then we started a weekly 30-minute sync. It became the most valuable meeting on my...
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Product Adoption & Onboarding · November 8, 2024
Master the art of analyzing usage data to uncover adoption patterns, identify friction points, and make data-driven decisions that improve customer...
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Industry Marketing · November 8, 2024
The restaurant owner looked at our reservation management system and said: 'This looks complicated. Will my 19-year-old host be able to use it during...
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Pricing & Packaging · November 7, 2024
Your pricing deck isn't closing deals because it's generic. Here's how to build comprehensive, customized proposals that tell a story and win...
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Developer & Technical Marketing · November 4, 2024
Developers want to see code, not slides. Here's how to design technical demos that prove your product works and handle the live vs. recorded decision.
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Messaging & Positioning · November 4, 2024
Most feature naming happens in spreadsheets where everyone nods along but nobody agrees. Here's the systematic process that turns naming debates into...
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Event Marketing & Field PMM · November 1, 2024
We launched our biggest product update through a press release and email blast. It got buried in inboxes. The next launch, we did an exclusive...
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Buyers Guides · November 1, 2024
I spent 3 months migrating from spreadsheets and Google Docs to a consolidated PMM platform. The hardest part wasn't the migration—it was unlearning...
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Executive Communication · November 1, 2024
Develop systematic approaches to identifying, engaging, and managing relationships with key executive stakeholders who enable product marketing...
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Event Marketing & Field PMM · November 1, 2024
I sent our sales team to an event with no training. They generated 18 leads. Next event, I built an enablement kit. Same team generated 67 qualified...
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Product Marketing Operations · November 1, 2024
Product marketing sits at the intersection of multiple teams. Here's how to build collaboration frameworks that actually work across product, sales,...
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Competitive Intelligence · October 30, 2024
I've tried every competitive analysis framework—Porter's Five Forces, SWOT, perceptual maps, battlecards. Here's what actually helps you win deals.
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