Product Adoption & Onboarding · December 2, 2024
Design discovery systems that surface relevant features at the right moments, driving adoption of underutilized capabilities without creating noise or...
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RevOps & PMM Alignment · December 1, 2024
I built competitive strategy based on market research and sales anecdotes. Then RevOps showed me win rate data by competitor over 18 months....
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Competitive Intelligence · November 30, 2024
Competitor customers know things their sales team won't tell you. Here's how to research them without being shady or crossing ethical lines.
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Go-to-Market · November 29, 2024
Most demos are feature tours that bore prospects. Here's how PMM should structure demo strategy to actually close deals.
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Platform & Ecosystem Marketing · November 28, 2024
Partner count isn't an ecosystem health metric. Here's how AWS, Salesforce, and Shopify measure what actually predicts platform ecosystem success.
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Industry Marketing · November 28, 2024
The dental software market is dominated by legacy vendors with deep dentist relationships. Here's how we competed against entrenched incumbents and...
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Product Marketing Operations · November 27, 2024
We were constantly misaligned with Product and Sales. Launches surprised people. Sales didn't know about competitive changes. Weekly rituals fixed it.
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International GTM · November 27, 2024
The wrong partner can sink your international expansion. Here's the systematic framework for qualifying and selecting channel partners in new markets.
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Industry Marketing · November 25, 2024
The plant manager looked at our manufacturing software and said: 'This is IT stuff. We're Operations Technology. They're different worlds and they...
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Event Marketing & Field PMM · November 24, 2024
We used to think of webinars as one-time events. Run it live, send the recording, move on. Then we realized we were leaving 70% of value on the table....
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Event Marketing & Field PMM · November 24, 2024
Every regional sales director wanted more field marketing budget. I had no framework to decide who gets what. Here's the system that made allocation...
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Strategy · November 22, 2024
Most GTM teams are siloed and inefficient. Here's how to structure teams for collaboration and results.
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