Industry Marketing · October 29, 2024
Law firms are among the most change-resistant buyers in B2B software. After failing with standard SaaS tactics, here's what actually works selling to...
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Product Adoption & Onboarding · October 29, 2024
I pulled churn data for 500 customers and found an uncomfortable pattern: the vast majority churned because they never got past our onboarding. Here's...
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Product Marketing Operations · October 28, 2024
We were paying for 14 different PMM tools. Most were barely used. Consolidating to 5 core platforms saved budget and gave us 40 hours per month back.
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Platform & Ecosystem Marketing · October 28, 2024
You can't manage what you don't measure. Here's how Salesforce, Shopify, and Stripe use data to optimize platform ecosystems and drive partner...
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Event Marketing & Field PMM · October 28, 2024
Select, recruit, and coach speakers for conferences and webinars who deliver exceptional value, drive engagement, and strengthen your brand through...
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Executive Communication · October 26, 2024
Boards don't care about competitive feature comparisons or market share percentages. They care about three things: Are we winning, are we defensible,...
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Strategy · October 25, 2024
A comprehensive framework for product marketers to develop annual strategic plans, set quarterly objectives, and execute with measurable impact on...
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Product Launch · October 22, 2024
Sales keeps hearing the same objections. Here's how product marketing should address them—not with better rebuttals, but by eliminating the...
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Industry Marketing · October 22, 2024
The insurance CIO said: 'Your modern API-based system sounds great. But our core policy admin system is from 1987. How do you integrate with COBOL...
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Marketers at Scale-ups/Series A · October 21, 2024
You've dominated your initial niche. Now you need to expand into adjacent markets without losing focus. Here's the framework that works.
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Developer & Technical Marketing · October 21, 2024
Getting listed in Shopify, Salesforce, or HubSpot app stores drives massive adoption. Here's how to get featured and maximize marketplace performance.
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Founding PMMs · October 20, 2024
You're pre-PMF and stakeholders want metrics. Here's what to measure when traditional PMM metrics don't apply yet.
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