Event Marketing & Field PMM · October 10, 2024
Transform conference presentations, customer testimonials, and event recordings into a comprehensive content library that extends event value long...
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Event Marketing & Field PMM · October 9, 2024
We spent $65K to be a Platinum sponsor. Prime booth location, logo everywhere, speaking slot. Generated 12 qualified leads. Then we downgraded to...
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Event Marketing & Field PMM · October 9, 2024
I gave 12 conference talks in a year and generated zero pipeline. The next year, I gave 6 talks and generated $280K. Here's what changed about how I...
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Product Adoption & Onboarding · October 7, 2024
After launching 15 features with varying success rates (from 12% to 61% adoption), I finally cracked the code. Here's the exact playbook I now use for...
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Developer & Technical Marketing · October 7, 2024
Traditional product launch playbooks fail for developer products. Here's how to launch to technical audiences who hate being marketed to.
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RevOps & PMM Alignment · October 5, 2024
Revenue forecasts built only on historical pipeline data miss critical market context. Learn how PMM intelligence creates more accurate, strategic...
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Industry Marketing · October 5, 2024
The managing partner looked at our legal practice management software and said: 'What happens if your system goes down during trial preparation?'
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Product Marketing Frameworks · October 5, 2024
Porter's Five Forces framework helps product marketers understand competitive dynamics, evaluate market attractiveness, and identify sources of...
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Product Marketing Operations · October 4, 2024
Growing from solo PMM to functional team requires different skills at each stage. Here's how to hire the right people in the right sequence.
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Executive Communication · October 3, 2024
I used to present quarterly business reviews as backward-looking performance reports. Then I learned QBRs are about forward strategy, not historical...
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Executive Communication · October 3, 2024
Master executive presentation techniques that command attention, communicate strategic insights, and drive decision-making through clear structure,...
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Product Adoption & Onboarding · September 28, 2024
Build repeatable adoption playbooks that guide customer-facing teams to drive consistent product usage, feature adoption, and value realization across...
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