Logistics & Supply Chain Tech: Selling to Operations Leaders
The VP of Operations said: 'Your software looks great. But if it fails during peak shipping season, we lose millions. How do you guarantee that won't happen?'
Read articleSegment8 journal. Page 53
Product-Market Fit Framework: Using the Sean Ellis Test to Validate Real Demand
The Sean Ellis product-market fit test provides a quantitative method to determine if you've built something people truly need and will pay for.
Read article
Territory Planning with Market Intelligence: How PMM Informs Sales Coverage Strategy
Territory planning shouldn't be based solely on geography and company size. Learn how product marketing insights create more effective sales territory design.
Read article
GTM Budget Allocation Framework: How to Distribute Marketing and Sales Spend for Maximum Revenue Impact
Learn how to allocate your go-to-market budget across sales, marketing, and customer success using proven frameworks and benchmarks for different growth stages.
Read article
Event Follow-Up Strategies: Converting Event Engagement Into Qualified Pipeline
Build systematic event follow-up workflows that segment attendees by engagement level, deliver personalized outreach, and convert event interest into sales conversations and pipeline.
Read article
How We Created a New Category (And Why It Failed)
Category creation sounds glamorous until you're six months in, burning cash on awareness, and nobody understands what you do. Here's what actually happened.
Read article
Marketing Web3 Products: What Traditional PMM Gets Wrong
Web3 buyers don't respond to traditional enterprise software marketing. After failing with standard B2B tactics, here's what actually works in crypto and blockchain markets.
Read article
What Pipeline Analysis Revealed About Our Positioning
I thought our positioning was working. Then I analyzed pipeline data by segment and competitor and realized we'd been messaging to the wrong audience for eighteen months.
Read article