Buyers Guides · September 28, 2024
I spent 8 hours rebuilding battle cards in PowerPoint every quarter. Then I paid $18K for Klue to automate it. The automated battle cards were worse...
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Competitive Intelligence · September 26, 2024
Competitors announce features after they build them. Job postings reveal what they're building months before launch. Here's how to decode them.
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Competitive Intelligence · September 26, 2024
Most competitive intelligence dashboards die from complexity or irrelevance. Here's how to build one teams actually check daily.
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Executive Communication · September 25, 2024
Transform raw product marketing data into persuasive narratives that inform executive decisions through strategic data selection, interpretation, and...
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Go-to-Market · September 25, 2024
Most competitive intel sits unused in Google Docs. Here's how to build a CI system that helps sales win deals.
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RevOps & PMM Alignment · September 24, 2024
Pricing operations and product marketing operate in silos at most companies. That's a mistake. Every discount pattern, pricing tier misalignment, and...
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Industry Marketing · September 24, 2024
Climate tech buyers say they care about sustainability. But they buy based on ROI. Here's how to position climate solutions when impact and economics...
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Product Marketing Operations · September 23, 2024
Moving from a team of 3 to 10 PMMs forced us to rethink everything. Should everyone be generalists or specialists? Here's what actually worked.
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Developer & Technical Marketing · September 23, 2024
Open sourcing your product can accelerate growth or backfire spectacularly. Here's when to build in public, what to open source, and how to manage it.
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Event Marketing & Field PMM · September 22, 2024
Build frameworks to measure event sponsorship ROI beyond brand awareness, tracking pipeline influence, lead quality, and business outcomes to justify...
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Strategy · September 20, 2024
Learn how to create a multi-year product marketing roadmap that aligns with company strategy, anticipates market shifts, and builds sustainable...
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International GTM · September 19, 2024
Translating your messaging word-for-word fails internationally. Here's the systematic framework for adapting messages that resonate across cultures.
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