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Page 54

Building Battlecards: Manual PowerPoint vs. Automated Platforms

Buyers Guides · September 28, 2024

Building Battlecards: Manual PowerPoint vs. Automated Platforms

I spent 8 hours rebuilding battle cards in PowerPoint every quarter. Then I paid $18K for Klue to automate it. The automated battle cards were worse...

Read more →
Predicting Competitor Product Roadmaps from Job Postings

Competitive Intelligence · September 26, 2024

Predicting Competitor Product Roadmaps from Job Postings

Competitors announce features after they build them. Job postings reveal what they're building months before launch. Here's how to decode them.

Read more →
Building a Competitive News Dashboard That Actually Gets Used

Competitive Intelligence · September 26, 2024

Building a Competitive News Dashboard That Actually Gets Used

Most competitive intelligence dashboards die from complexity or irrelevance. Here's how to build one teams actually check daily.

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Data-Driven Narrative Construction: Building Compelling Executive Stories From Product Marketing Analytics

Executive Communication · September 25, 2024

Data-Driven Narrative Construction: Building Compelling Executive Stories From Product Marketing Analytics

Transform raw product marketing data into persuasive narratives that inform executive decisions through strategic data selection, interpretation, and...

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Building a Competitive Intelligence System That Sales Actually Uses

Go-to-Market · September 25, 2024

Building a Competitive Intelligence System That Sales Actually Uses

Most competitive intel sits unused in Google Docs. Here's how to build a CI system that helps sales win deals.

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Why Pricing Operations and PMM Need to Work Together

RevOps & PMM Alignment · September 24, 2024

Why Pricing Operations and PMM Need to Work Together

Pricing operations and product marketing operate in silos at most companies. That's a mistake. Every discount pattern, pricing tier misalignment, and...

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Climate Tech Positioning: Impact vs. ROI Messaging

Industry Marketing · September 24, 2024

Climate Tech Positioning: Impact vs. ROI Messaging

Climate tech buyers say they care about sustainability. But they buy based on ROI. Here's how to position climate solutions when impact and economics...

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Scaling PMM from 3 to 10: Specialization vs. generalists

Product Marketing Operations · September 23, 2024

Scaling PMM from 3 to 10: Specialization vs. generalists

Moving from a team of 3 to 10 PMMs forced us to rethink everything. Should everyone be generalists or specialists? Here's what actually worked.

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Open Source Contribution Strategy: When to Build in Public

Developer & Technical Marketing · September 23, 2024

Open Source Contribution Strategy: When to Build in Public

Open sourcing your product can accelerate growth or backfire spectacularly. Here's when to build in public, what to open source, and how to manage it.

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Sponsorship ROI Tracking: Measuring Real Business Impact from Event Sponsorships

Event Marketing & Field PMM · September 22, 2024

Sponsorship ROI Tracking: Measuring Real Business Impact from Event Sponsorships

Build frameworks to measure event sponsorship ROI beyond brand awareness, tracking pipeline influence, lead quality, and business outcomes to justify...

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Building a 3-Year Product Marketing Roadmap: Strategic Planning for Long-Term PMM Impact

Strategy · September 20, 2024

Building a 3-Year Product Marketing Roadmap: Strategic Planning for Long-Term PMM Impact

Learn how to create a multi-year product marketing roadmap that aligns with company strategy, anticipates market shifts, and builds sustainable...

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Message Localization Framework: Beyond Translation to True Adaptation

International GTM · September 19, 2024

Message Localization Framework: Beyond Translation to True Adaptation

Translating your messaging word-for-word fails internationally. Here's the systematic framework for adapting messages that resonate across cultures.

Read more →
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Segment8 is the competitive intelligence platform that connects market signals to deal outcomes. Monitor hundreds of sources, maintain live battlecards with freshness indicators, and see win rates by competitor. One workspace from signal to closed deal.

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