Industry Marketing · September 18, 2024
The real estate broker looked at our property management software and said: 'I've been selling real estate for 35 years without software. Why do I...
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Platform & Ecosystem Marketing · September 17, 2024
Generic API docs don't drive adoption. Here's how Stripe, AWS, and MongoDB create content strategies that turn developers into active platform users.
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Marketers at Scale-ups/Series A · September 16, 2024
Net revenue retention matters more than new logo acquisition at scale. Here's how to build customer marketing that drives upsells, cross-sells, and...
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Event Marketing & Field PMM · September 16, 2024
We tried running field marketing centrally from HQ and failed. Regions had different priorities, different customer dynamics, different competitive...
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Product Adoption & Onboarding · September 15, 2024
Our DAU/MAU ratio was 28%. Users tried our product once or twice a week and forgot about it. Here's how we redesigned the product around habit...
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Strategy · September 14, 2024
Most user conferences are expensive networking events. Here's how to design one that strengthens retention, drives expansion, and builds community.
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Founding PMMs · September 14, 2024
You have 15 customers and need deep market insights. Here's how to run effective customer discovery when your customer base is tiny.
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Buyers Guides · September 14, 2024
Après 18 mois à payer 18 000€ par an pour Klue, j'ai construit un système d'intelligence compétitive qui coûte 200€ par mois. Voici pourquoi et...
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Competitive Intelligence · September 12, 2024
What customers say about competitors reveals more than marketing promises. Here's how to systematically track sentiment for competitive intelligence.
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Executive Communication · September 12, 2024
Build compelling business cases that secure executive buy-in for product marketing initiatives through rigorous financial analysis, risk assessment,...
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Strategy · September 12, 2024
Your product just went down during peak hours. Here's how to manage PR crises, security incidents, and customer communication without destroying...
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Buyers Guides · September 11, 2024
I paid $8K for a messaging platform to manage our frameworks. Six months later, I was still rebuilding everything in Google Docs because the tool made...
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