Industry Marketing · September 1, 2024
The K-12 administrator loved our learning platform demo. Then the corporate training buyer saw the same demo and said: 'This is way too academic for...
Read more →
Demand Generation · August 30, 2024
Spent $150K on a conference and got 47 badge scans? Here's how to optimize booth strategy, lead capture, and measurement to drive real pipeline.
Read more →
Competitive Intelligence · August 30, 2024
Battle cards help, but reps need live practice selling against competitors. Here's how to train teams to win competitive deals confidently.
Read more →
Developer & Technical Marketing · August 26, 2024
Most developer tutorial videos lose viewers in the first 30 seconds. Here's how to create technical video content that developers watch, learn from,...
Read more →
Buyers Guides · August 25, 2024
I tracked every hour my PMM team spent managing our 8-tool stack for 12 months. The results were shocking: $240K in hidden costs beyond the $62K we...
Read more →
Product Adoption & Onboarding · August 25, 2024
Design first-use experiences that hook users immediately, demonstrate value quickly, and create positive first impressions that drive long-term...
Read more →
Platform & Ecosystem Marketing · August 25, 2024
Great documentation converts developers into customers. Here's how Stripe, MongoDB, and Vercel turned technical docs into their best marketing asset.
Read more →
Event Marketing & Field PMM · August 24, 2024
We used to send one 'thanks for attending' email and hope people would reach out. Conversion rate: 3%. Then we built segmented follow-up sequences...
Read more →
Event Marketing & Field PMM · August 24, 2024
Every regional sales leader wanted more budget. I had $180K to allocate across 8 territories. Here's the framework that ended the political battles...
Read more →
Product Adoption & Onboarding · August 24, 2024
Our one-size-fits-all onboarding had 54% completion rate. After building separate flows for different user segments, completion jumped to 76%. Here's...
Read more →
Platform & Ecosystem Marketing · August 23, 2024
Your platform competes with 10 others that look identical. Here's how Shopify, Stripe, and AWS position multi-sided platforms to win developers and...
Read more →
Competitive Intelligence · August 21, 2024
Being attacked by competitors means you're winning. Here's how to defend your position without looking defensive.
Read more →